The secrets behind successful landing pages

May 9, 2011 issue Forward this newsletter  |   Subscribe  |   View online

The secrets behind successful landing pages By Evan Gerber First impressions matter. Follow these guidelines to ensure that consumers' snap judgments work in your favor. Reasons to ditch TV for online By Bob Dees There are better ways to invest your television marketing dollars. Here's how to overcome the hurdles that are holding back the shift to online video. The new definition of a successful email By Chris Marriott Inactive subscribers might be engaging with your brand more than you think. Learn how to truly gauge the effectiveness of your email campaign. LATEST BLOG POSTS More posts Is Facebook charging for the right things or have they not yet released the tools to start charging businesses? By Dale Carr Facebook pages have become a major destination and communication platform for some of the worlds top brands and savvy online marketers. Facebook pages are a quick and easy publishing platform that allows marketers to easily communicate and interact... The shift is on all right, but they have it all wrong. By Alex White Recently an unsolicited email hit my inbox from a company that referenced a recent report saying that the majority of advertisers plan on using audience data instead of content this year. There was no source, and when I finally located the report, it... Creativing :: Comedian Tweets, overdosing on brand love, and why advertising's future is integrated By Doug Schumacher The latest in new media marketing strategies and tactics:Twitters New Comedy Genre: The 140-Character One-Liner | MagazineA selection of some of the funniest tweets Ive ever read.Toyota, I Love You. Goodbye The Bing BlogA good post about how brands...  blog More posts Start-Up Watch COD: Resonate Networks identifies target customers based upon their values and attitudes By Jim Nichols It’s absolutely amazing the amount and type of data sources now in use or in development for targeting. One of the most interesting data sets I’ve heard about is information on consumer values, an... Learn more about ad:tech » Register for the next event » LATEST COMMENT I am on your counsel of WTF. It will be interesting to watch what happens with LBS, but privacy issues will always be a concern. Just as they are to some degree with everything online... Spencer Broome on: Why location-based services are just getting started (page 2 of 2) MOST READ ARTICLES 1. How to ruin your brand's online reputation in 6 easy steps 2. The serious shortcomings of Facebook Messages 3. Why DSPs need to open up, or shut up 4. 6 signs your client isn't happy 5. A survival guide for startup agencies SUMMIT COVERAGE More photos Sandy Gingerich, Senior Partner/Dir of Client Services, Eric Mower and Associates Virginia Bates, Partner, Director of Promotion Planning, Eric Mower & Associates Steve Strubbe, Huggies Brand Manager, Kimberly-Clark See who else went...   Join us at these upcoming events Full calendar »   Agency Summit May 21-25, 2011 Bonita Springs, FL Summit info Brand Summit Jun 12-15, 2011 Albuquerque, NM Summit info Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info   Advertisement     LATEST JOBS More jobs Jr. Email Marketing Manager Strategy Supervisor Senior Sales Executive Regional Sales Director Digital Media Strategist Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michelle Ashby Chief Executive Officer, Tipping Point Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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