Why everything you know about demographics is wrong

May 31, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Why everything you know about demographics is wrong By Michael Estrin As ad targeting gets more sophisticated, marketers are becoming increasingly adept at slicing and dicing audiences. But does that mean traditional demographics are a thing of the past? The important role of data management platforms By David Jakubowski As terms like Kerry and McCain, buying lists, and privacy compliancy enter the digital marketing lexicon, where do DMPs fall? Use this article as your field guide. The supercharged Google utility you need to check out By Todd Herrold Google Commerce Search is the most compelling replacement to other enterprise and site search systems. Here's why. LATEST BLOG POSTS More posts Creativing :: Conan on creativity, content marketing case studies, and how we read iPads By Doug Schumacher The latest in new media marketing strategies and tactics:Conan OBriens Guide To Creativity | Fast CompanyGreat read for anyone involved in creative thinking for a career.Amazon Sells More E-Books Than Paper Ones | Fast CompanyThe big story here is... Bing Gets Even Friendlier: Enhancing Social Search Further By Lisa Wehr Theres no doubt that the popularity of Bing is growing due to their commitment to innovation and desire not to be outdone by Google (who has made some aggressive social integration moves in the last few months). Bings latest creation in the search...  blog More posts Start-Up Watch COD: Ample Media drives better contact acquisition, maintenance, and insights By Jim Nichols Many companies spend a large part of their digital budgets for the purpose of acquiring contact information to power CRM programs. But as these contacts are acquired, a sizable portion of them have... Learn more about ad:tech » Register for the next event » LATEST COMMENT Amidst all of the behind-the-scenes- technology and strategy driving traffic, in my opinion, the key message here is: "relevant material that people care about" and " unless the content helps people in some way, no one will care."... David Reeve on: Ways to dominate search results with video MOST READ ARTICLES 1. Free analytics tools you should be using 2. 5 tips for building a super-sticky Facebook page 3. 5 trends that could take down Facebook 4. 5 awesome ways brands are using location-based marketing 5. 5 reasons social media is a waste of marketing dollars SUMMIT COVERAGE More photos Jason Shulman, VP Sales, Adap.tv David Paquette, VP, Strategic Accounts, Visible Measures See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info   Advertisement     LATEST JOBS More jobs Director, Digital Media Assistant Analyst Senior Analyst Digital Strategist Strategist Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Daniel Harrison VP, Regional Sales, Mediaplex See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

The email address for your subscription is ignoble.experiment@arconati.us. To change your subscription preferences or unsubscribe, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.