Dear MarketingExperiments readers, We just wrapped up our first-ever Optimization Summit. It was exciting to see that the feedback from our attendees was almost universally positive for this sold-out event. One concern some in the audience had, however, was that the Optimization Summit was mostly focused on testing and optimization for B2C campaigns. While most of what we taught at the Optimization Summit is transferable to the B2B world, those marketers may have felt a little left out. If you're a B2B marketer whose main goal is to generate high-quality leads for your sales team, our upcoming B2B Summit is going to pick up where the Optimization Summit left off. There is only 1 day remaining to take advantage of the Super Early Bird Special and save $700 for B2B Summit 2011 produced by MarketingSherpa (MarketingExperiments' sister company). Maximize your B2B marketing efforts by optimizing key steps of your sales and marketing funnel:
We look forward to seeing you and your peers in San Francisco and Boston. Todd Lebo Senior Director of Content and Business Development MarketingExperiments Todd.lebo@meclabs.com |
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