4 ways to fail at social media

June 21, 2011 issue Forward this newsletter  |   Subscribe  |   View online

4 ways to fail at social media By Jonathan Salem Baskin We still don't know how to measure social media success -- or failure. Here are four ways to tell your investment isn't paying off. The decline of online reviews By Kara Nortman Consumers today are much more likely to "like" a local business than to review it online. Here's how your strategy should be adapting. How to maximize content distribution By Rebecca Lieb Publishing content on a website, blog, or social network can be effective, but it isn't enough. A strong distribution strategy can greatly amplify the impact and reach of content. Here's how to get started. LATEST BLOG POSTS More posts National Study Further Demos Your High School Classmates Just Won't Fade Away By Neal Leavitt That geeky guy who was a member of the high school chess and math clubs now probably cashing in millions in stock options from his latest start up. The blonde cheerleader you had a crush on - long relegated to the deepest recesses of your cerebrum.... "Some Like It Mobile" Panel at IWNY -Buick, TD Ameritrade, Patagonia, and Microsoft Embrace Mobile By Erin McKelvey For the first time this year, Internet Week New York included a day dedicated to Mobile.One highlight was a panel titled Some Like It Mobile, which was moderated by Millennial Medias SVP of Sales, Marcus Startzel, and featured senior marketing reps...  blog More posts Start-Up Watch COD: LetsGiftIt Makes Group Gift Giving Easier for Consumers By Jim Nichols Group gift giving has probably been around as long as gift giving itself. The idea of multiple people contributing to a larger present affords the opportunity to provide something really special to a... Learn more about ad:tech » Register for the next event » LATEST COMMENT The power of social media lies in it's instantaneous nature. Sure, there may be a lot of noise and clutter to contend with, but any message from any company can spread like wildfire if someone notices. Even if the brand ... Nick Stamoulis on: How to prepare for a social media thrashing MOST READ ARTICLES 1. 5 awesome website redesigns 2. 8 Facebook changes marketers need to know 3. 9 things brands should never do on Facebook 4. 8 of the best multi-screen campaigns 5. 9 ways brands are wasting money on video SUMMIT COVERAGE More photos Maggie Hatfield, VP Marketing, Grab Networks Dave Jackson, Chief Revenue Officer, Grab Networks See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info   Advertisement     LATEST JOBS More jobs Online Media Manager SR Account Executive Online Marketing Coordinator Sales Rep Digital Media Strategist Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Linda Ireland Partner, Aveus See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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