5 Ways to Improve Your Email Response Rate

Members-only premium content Rainmaker Report Vol. 7 No. 23 - June 8, 2011  Follow Us  Like Us  LinkedIn  RSS               Super Charge Your Business RainToday has partnered with Daily Success Deals to provide an incredible resource bundle to help you super charge your business. You'll get our Value Proposition Tool Kit along with 5 other excellent resources to help you grow your business. Valued at $1,087 Daily Success Deals is making this bundle available to you this week only for $97! Get This Week's Bundle Now! From the RainToday Store Social Networking for Professional Services: How to Add Social Media to Your Networking Plan How to Become a Thought Leader Eguide Don't Take No For an Answer: How to Handle Common Client Objections Become a Polished Presenter: Keys to Delivering Powerful Presentations   Social Networking for Professional Services Blogging, LinkedIn, Facebook, Twitter, MySpace, Podcasting, Wikis, del.icio.us, Digg, Flickr, YouTube. With all of the social media out there, how do you decide which tools are right for you? This how-to guide will help you identify which tools are right for your firm and teach you what you need to do to get started using them today. Download the Guide Inside This Issue - Articles Open Access until June 15, 2011   5 Ways to Improve Your Email Response Rate - By Kendra Lee  How to Grow Your Business by NOT Marketing - By Michael Stelzner   3 Ways to Ruin a Sales Meeting - By Jill Konrath  Do You Have What It Takes to Lead a Successful Business? - A RainToday Podcast with Sally Williamson  Firm Uses Social Media to Create a Buzz at Trade Show, Grows Revenue 80% - A RainToday Case Study by M. Sharon Baker  Upcoming Events: Turn Your Marketing into a Powerful Lead Generation System - A RainToday Webinar with John Jantsch, June 28 View all upcoming events > To get access to all RainToday.com webinars and teleseminars, become a RainToday.com member. This Week on the RainMaker Blog: Why Buyers Choose You  6 Things to Do When Your Prospects Say, 'Your Price Is Too High' >> Read all RainMaker Blog posts 5 Ways to Improve Your Email Response Rate - By Kendra Lee When it comes to differentiating yourself from competitors, sometimes it's as simple as putting a human face on what you do. That's especially true with email prospecting, where messages that look automated are instantly deleted when they hit your prospects' mailboxes. Try these five things to not only prevent your email from being deleted but to get people to respond to you. Click here to continue. Improve Your Email Prospecting Watch Kendra Lee's on-demand webinar, Email Strategies to Break the Delete Barrier, and learn how to run email campaigns that grab prospects' attention and get them to respond. New Book Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. The Wall Street Journal bestseller Rainmaking Conversations by Mike Schultz and John Doerr provides a proven system that will help you master the art of the sales conversation so you can close more deals, bring in more revenue, and be more successful. Purchase Your Copy Today How to Grow Your Business by NOT Marketing - By Michael Stelzner The way to grow your business is to ... wait for it, wait for it ... restrain your marketing. Resist the urge to spray your marketing everywhere, and instead employ the Elevation Principle. Provide highly desirable content that lacks any obvious marketing message or motive. Click here to continue. Content Marketing Works >>10 Content Marketing Success Stories 3 Ways to Ruin a Sales Meeting - By Jill Konrath, Contributing Editor In your enthusiasm to impress prospects and win them over, you could be making some serious errors that can ruin your sales meeting.  Make sure you aren't accidentally making these three mistakes and sabotaging your sales efforts. Click here to continue. Tips for Successful Sales Meetings How to Master a 30-Minute Sales Meeting  What C-Level Executives Want from Sales Meetings Do You Have What It Takes to Lead a Successful Business? - A RainToday Podcast with Sally Williamson Anyone can become an executive at their firm, but to be a true leader--one that motivates and inspires staff--you need more. You need executive presence, says Sally Williamson, author of the forthcoming book The Hidden Factor: Executive Presence ... How to Find It, Keep It and Leverage It. Listen as Williamson explains what executive presence is and how it contributes to one's personal success, as well as a business's success. Click here to listen. Firm Uses Social Media to Create a Buzz at Trade Show, Grows Revenue 80% - A RainToday Case Study by M. Sharon Baker RealPractice Inc. needed to grow more. It broadened the services it provides to law firms, but it needed a strong marketing campaign to get people talking. That buzz came when it combined a unique trade show booth with targeted social media. Knowing that a good photo is key to any lawyer's marketing--and that many lawyers don't have a good photo of themselves--the company drew people to its booth with the promise of a professional headshot. The effort worked: people lined up for photos, the firm generated hundreds of sales leads, and it increased revenue by over 80% per month on the new business to a multi-million dollar product line. Click here to continue.  Featured Research Lead Generation Benchmark Report: How the Best Firms Fill the Pipeline In this report, you'll find the information and support you need to develop a winning roadmap for your lead generation success, including: Data from over 850 leaders of professional and technology services companies 246 pages of data and analysis on how to fill the pipeline with qualified leads Special appendix with industry results Expert analysis from RainToday and Information Technology Services Marketing Association (ITSMA) 8 lead generation best practices of top performing companies Discover how you can implement the industry's best lead generation practices to grow your company. Download the Lead Generation Report               Publisher Mike Schultz mschultz@raintoday.com General Manager Erica Stritch estritch@raintoday.com Editor/Inquiries Michelle Davidson mdavidson@raintoday.com Advertising Info Reach an audience of consulting, technology, financial and other professional service providers from the world's largest firms to solo practitioners, and everything in-between. Visit us for contact information and a current media kit at: http://www.raintoday.com/mediakit.cfm   Copyright © 2011 RainToday.com. All Rights Reserved. You received this newsletter at this address: ignoble.experiment@arconati.us as part of your membership to RainToday.com or because you are subscribed to our newsletter. Get this from a friend? Sign yourself up! Forward to a friend See email online White list us Need to unsubscribe? 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