2011/06/22

Be specific to attract more buyers - Small Biz Survival

Posted: 21 Jun 2011 09:32 PM PDT

Are you ready to attract more buyers? Then be more specific.

If you're offerings are too general, few people can get excited. By trying to appeal to everyone, you're really not all that appealing to anyone.

In New York City, we saw this sign outside a tiny steak place, advertising just "Lunch."

Are your offerings too general? Be more specific to be more attractive to customers.

What would you put on the chalkboard
to draw in the lunch crowd?

Inside, we had terrific cheeseburgers made of ground sirloin with incredible slabs of bacon and tasty waffle fries. Much more exciting than just "lunch."

"Lunch" hardly begins to describe it.

What could the business owner have put on the chalkboard to draw in customers? Share your ideas in the comments.

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