How "ugly" can boost your campaign

June 7, 2011 issue Forward this newsletter  |   Subscribe  |   View online

How "ugly" can boost your campaign By Robert Rose Marketers often strive for a beautiful website or ad, but does lovely creative actually convert? Find out why the ugly bird gets the worm. Tips for creating an accepted app By Scott Michaels With marketers releasing hundred of apps by the minute, great apps can be easily overlooked. Find out the surefire way to get your app accepted and downloaded. An 11-step guide to content auditing By Rebecca Lieb Performing a content audit is a painstaking and exacting exercise, but it helps determine if digital content is relevant to both the consumer and brand. Follow this guide to get started. LATEST BLOG POSTS More posts Benchmarking Facebook Fan Engagement By Daniel Flamberg Congratulations! You've attracted 1 million Facebook fans. Now what? That's the question clients are asking. They want to know how many of these fans are buying their products, talking up their brands and referring or recruiting friends and family...  blog More posts Start-Up Watch COD: Mamalode knows Mom Jeans (and Everything Mom) Are Cool By Jim Nichols Companies take many different roads in their journeys to success. We imagine that the path from idea in a garage to IPO is a smooth set of steps from Angel Funding to A, then B, and then filing. But... Learn more about ad:tech » Register for the next event » LATEST COMMENT Hi Nick - Thanks for the comment. Social login does not require your blog comments or other online activities to be streamed to your social network profile - this is completely optional on the part of the user. Additionally, users ... Lisa Hannah on: 4 ways social has changed success metrics MOST READ ARTICLES 1. 7 insanely affordable video marketing tactics 2. 3 ways to segment your Facebook fan base 3. Outstanding brand blogs you should check out 4. Why everything you know about demographics is wrong 5. Top 10 Brands in Video: Big names and bigger surprises SUMMIT COVERAGE More photos Nevo Waintraub, Director - West, HomeAway.com Ashlee Smith, Media Supervisor, Click Here Summer Owen-Craig, Director - Midwest, HomeAway.com See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info   Advertisement     LATEST JOBS More jobs Digital Media Strategist Project Manager, Sales Dept. CDE Director, Digital Marketing Ad Sales Marketing Manager Director, Digital Media Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Chris Kane Account strategist, Turn See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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