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2011/06/20

Nielsen Releases New Study Stating Those Who Watch Videos Online Tend to Watch Less Television - Cable Spotlight

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June 16, 2011

Nielsen Releases New Study Stating Those Who Watch Videos Online Tend to Watch Less Television

By Jamie Epstein, TMCnet Web Editor

Nielsen, a rating agency, has just released a new report with findings showing that Americans who watch a large amount of video online usually aren’t watching TV that often. These results represent the fact that more people are turning to watching programming on devices other than TV sets.

According to Nielsen, as of last fall, the company began to see a sharp decline in consumers watching regular TV, instead turning to online video. Findings clearly show that the migration to online video is most popular among the age group of 18-34... Read More


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