Outstanding brand blogs you should check out

June 6, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Outstanding brand blogs you should check out By Sarah Kotlova Blogs can deliver great value to brands -- but only if done right. Consider these brands that have successfully translated their marketing messages into engaging forums. How to combat banner blindness By Daniel Yomtobian Nearly half of all consumers ignore online display ads. Use these pointers to get their attention. 4 ways social has changed success metrics By Lisa Hannah Social profile data can provide the fuel needed to power a successful targeted marketing campaign. Consider these new ways to interpret and adapt to consumer behavior online. LATEST BLOG POSTS More posts Spanish Language and Online Advertising: A "Match" Marketers Need to Pay Attention to By Alberto Esquenazi With the amount of users who access the Internet on a daily basis growing at alarming rates, the entire fabric of the Internet and the way online consumer decisions are being made is being completely transformed. That said, in the Americas, no longer... Creativing :: Facebook gets roasted, the value of human editors, and MTV goes Tumblr By Doug Schumacher The latest in new media marketing strategies and tactics:Facebook Gets Roasted By Google, Twitter & Foursquare [VIDEO]Funny stuff with good VOs by Penn Jillette and Gilbert GottriedSeven Things Human Editors Do that Algorithms Dont (Yet) Eli... Target Students Where They Live … Online! By Daryl Colwell Students are spending more, finding more and sharing more information and ideas online. Those preparing for life after high school are likely conducting online research Googling colleges to attend. Such online activity should be viewed by college... Buyer Personas Require Qualitative Research and Contextual Inquiry By Tony Zambito Image by XXC via FlickrBuyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers. They have helped... What it means to "go viral" By Judy Popky If you're on Facebook (and who isn't, really?), you probably have already seen this campaign for Intel.http://www.intel.com/museumofme/r/index.htmNot only is it an awesome execution of technical prowess, but it's also an instantly viral campaign. I...  blog More posts Start-Up Watch COD: Myzerr - for when one super deal-a-day ain't enough! By Jim Nichols For better or for worse, the web has become a (the?) principal channel by which we drive consumers to buy through specials and deals. Groupon is of course the most visible expression of this, though... Learn more about ad:tech » Register for the next event » LATEST COMMENT The Dirt Devil video is great.... Spencer Broome on: Top 10 Brands in Video: Big names and bigger surprises MOST READ ARTICLES 1. 7 insanely affordable video marketing tactics 2. 3 ways to segment your Facebook fan base 3. Free analytics tools you should be using 4. Why everything you know about demographics is wrong 5. 9 social media questions you're afraid to ask SUMMIT COVERAGE More photos Joe Kowan, Director, Business Developement, Legolas Media Lindsey Bourne, Marketing Manager, Legolas Media See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info   Advertisement     LATEST JOBS More jobs Director, Digital Marketing Ad Sales Marketing Manager Director, Digital Media Assistant Analyst Senior Analyst Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Chris Kane Account strategist, Turn See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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