PointRoll Newsletter: Rising Star Formats, Beanie Awards, #tapthatad

CAMPAIGN: Merck Claritin CREATIVE/MEDIA AGENCY: Euro RSCG Health/Draft FCB WINNER: Outstanding Use of Features + launch demo CAMPAIGN: McCormick Twitter CREATIVE/MEDIA: R/GA WINNER: Innovative Campaign Objectives + launch demo CAMPAIGN: JCPenney American Living CREATIVE/MEDIA AGENCY: Syrup/ Razorfish WINNER: Outstanding Creative Design + launch demo CAMPAIGN: Jack Daniels Tennessee Honey CREATIVE/MEDIA: Arnold/Universal McCann WINNER: Outstanding Creative Design + launch demo New Creative Opportunities With the release of the IAB's new Rising Star formats, brand advertisers have new ways to tout their messages in an interactive, eye-catching way. PointRoll is proud to support all six of the new formats, demonstrating continued commitment to innovation and leadership in the digital advertising space. Learn more about these new creative formats and get ideas for your next campaign. + visit our resource center Rolling three months ending 05/31/11 Interaction Rate: Total Interactions/Total Impressions Interaction: Anytime a user expands an ad by mousing over it or performs an action in the ad. Avg. Brand Interaction Time: Weighted average of total seconds that panels were displayed and users engaged within an individual impression. PointRoll data is based on billions of impressions for mouseover rich media, polites excluded.   Webinar: Wednesday, June 29 at 2PM EST. Join us! + register now It's Not the Size, It's How You Use It: Putting Creativity Back in Advertising + read more PointRoll Perspective: Thoughts from the CaT Conference + read more #Tapthatad with PointRoll When it comes to engaging consumers on their mobile device, it's not only about making a good first impression, it's about making a lasting impression – one that's memorable, measurable, and gets your brand some action. You want enhanced performance from your next campaign? Get personal. Get on their device. Get them to tap that ad. Now it's your turn. Visit tapthatad.com on your iPad to experience true engagement. If you received this email from a friend and would like to subscribe to this or other of my previous newsletters, click here.   Click here to see this newsletter in your browser. Or click here to unsuscribe. newsletter@pointroll.com | 2011

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