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2011/06/20

Social Media: Disruptive to Contact Centers - Customer Inter@ction Solutions

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June 17, 2011

Social Media: Disruptive to Contact Centers, so Fight Back

TMCnet Contributing Editor

Tim Harris, of inContact’s Product and Strategy team, wrote a recent blog post contending that social media is “more of a disruptive to call centers, than you may at first believe.”



As he says, call centers are basically massive routing systems for phone calls, emails, tickets, SMS and chats to correctly skilled agents. So what about social media?  


Social media is such a disruptor, Harris says, “because it is not simply routable. When we receive an email or a phone call, it is because the customer wants or needs something. Social media is the thoughts and opinions of random people. Some percentage of those people may be your customers (or potential customers) and they may have legitimate needs that you could meet.”...Read More



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