Top 5 reasons why mobile sites fail

June 8, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Top 5 reasons why mobile sites fail By Eric Anderson Why do we insist on torturing customers with our abominable mobile websites? Consider these simple recommendations based on the most common blunders. How Facebook could dominate retail marketing By Jeff Weitzman Learn how Facebook and other social sites could become contenders in the retail marketing arena. Why your landing page is sabotaging SEO By Dan Darnell Your search ad efforts might be failing at the most critical point. Here's how to optimize your landing pages in three no-nonsense steps. LATEST BLOG POSTS More posts The JET Principle: Just Enough Targeting. By Doug Weaver Maybe it's just me, but it sure feels like we've gone through the looking glass when it comes to online audience segmentation and targeting. We've gotten to the point of buying and selling futures on ad impressions: selecting our prospective ad... Stop creating reports and start developing insights. By Uwe Hook When you ask people whos running the United States, you will get many answers. The most common one is: The President. A popular one will be: Wall Street.Theres no wrong answer. The first answer provided me a data point/a fact, the second offered me... One Succeeds, the Other Doesn't: Two Ways to Move to Google Analytics By Andrew Edwards Is web analytics giving you a case of "agita" because it's complicated and not very pretty?Rest easy. All you need to do is drop a line of Google Analytics code into the header or footer of your page and then. . .that's it! Analytics becomes...  blog More posts Start-Up Watch COD: Blurb IQ CRANKS video interactivity and metrics! By Jim Nichols When video arrived on the digital scene, it quickly became apparent that the interactivity of sight, sound and motion blew the doors off metrics when compared o Flash or gif banners. It is not at all... Learn more about ad:tech » Register for the next event » LATEST COMMENT "we're considering a customer interview or testimonials, maybe it's better to have them simply shot with a cell phone camera in a conference room rather than a glossy, studio-produced set piece." Sometimes "ugly" lends credibility and becomes more memorable. ... Nick Stamoulis on: How "ugly" can boost your campaign (page 3 of 3) MOST READ ARTICLES 1. 7 insanely affordable video marketing tactics 2. Outstanding brand blogs you should check out 3. 3 ways to segment your Facebook fan base 4. Top 10 Brands in Video: Big names and bigger surprises 5. 'Why I will never, ever hire a social media expert' SUMMIT COVERAGE More photos Heather Barc, East Coast Sales Director, DoubleVerify Dave Lavine, Vice President of Sales, Adconion Direct See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info   Advertisement     LATEST JOBS More jobs Digital Media Strategist Project Manager, Sales Dept. CDE Director, Digital Marketing Ad Sales Marketing Manager Director, Digital Media Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Chris Kane Account strategist, Turn See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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