Why your brand loyalty is failing

June 9, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Why your brand loyalty is failing By Luca S. Paderni According to a recent Forrester survey, 40 percent of CMOs admit their brand loyalty programs underperform. Find out how to fix this crucial campaign element. 3 ways to increase ad engagement, conversions, and ROI By Eric Picard As an industry, online display has gone backward, not forward. Here's how to get back on track and improve your advertising performance. Brands' biggest social media moves We asked four branding thought leaders to tell us their most dynamic social media effort from the past six months. Watch to find out what they had to say. LATEST BLOG POSTS More posts Marketing Plus IT: A Relationship That Will Cost You By Mark Simpson Consumer-facing businesses with significant web presences and/or ecommerce goals know that its crucial to perfect site content, visuals and performanceas well as ensure their sites are converting browsers to buyers. The great news is thatthanks to... New Mobile Marketing Study: How marketers view the mobile channel By Gordon Plutsky Get any two marketers together and it wont take long for the topic of mobile to surface. Inquiring minds want to know so we asked in a new research study, and here is what we found: Though only 33% of companies now have a mobile marketing strategy,... McDonald's Billboard Game That You Play Via Mobile Phone (Video) By Rick Mathieson Did somebody play McDonald's?This new Pick n' Play game from McDonald's integrates digital outdoor with mobile in a compelling way. It reminds me a bit of the Yahoo Cars racing game in Times...  blog More posts Start-Up Watch COD: Trada brings crowd sourcing benefits to SEM By Jim Nichols Just when you think youve thought of all the places and ways that crowd sourcing was going to be used to accelerate business, along comes another fascinating approach. And people, lemme tell ya, this... Learn more about ad:tech » Register for the next event » LATEST COMMENT User intent is so important for SEO. Depending on the "why" someone is searching affects the "how" of their search. Are they looking for information or are they ready to buy? Do they want a certain brand or will any ... Nick Stamoulis on: Why your landing page is sabotaging SEO MOST READ ARTICLES 1. Outstanding brand blogs you should check out 2. Top 5 reasons why mobile sites fail 3. 3 ways to segment your Facebook fan base 4. 'Why I will never, ever hire a social media expert' 5. Top 10 Brands in Video: Big names and bigger surprises SUMMIT COVERAGE More photos Frank Guzzardo, CRO, C3 Metrics Daniel Harrison, VP, Regional Sales, Mediaplex See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info   Advertisement     LATEST JOBS More jobs Sales Rep Digital Media Strategist Project Manager, Sales Dept. CDE Director, Digital Marketing Ad Sales Marketing Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Chris Kane Account strategist, Turn See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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