3 reasons Groupon is bad for your business

July 25, 2011 issue Forward this newsletter  |   Subscribe  |   View online

3 reasons Groupon is bad for your business By Francois Gossieaux Some critics accuse social buying sites of being manipulative and damaging to the industries they purport to serve. Here's why. What digital marketers can learn from dog food By Bob Garfield How does your brand relate to puppy chow? Watch as WorldWalk Media's Paula Storti explains how to take a niche product from concept to execution. Find out how her steps for success could be employed by any marketer. 4 ways to make more money with online video By Yaniv Axen Why are so many e-tailers adding video assets to their online properties? Let's take a look at several compelling reasons. Why you should ignore some email best practices By Spencer Kollas "Experts" often extol the virtues of certain best practices for email. But are they really the best for your campaigns? Here's why you should question conventional wisdom. LATEST BLOG POSTS More posts Has Direct Marketing Come Full Circle? By Andrew Edwards . . .or has digital marketing finally come to admit its a form of direct marketing? Either way, the recent announcement that web analytics industry pioneer Rand Schulman is joining the Board of Directors at the Direct Marketing Educational... Curating Content Just as Important as Creating It… By Bob Wheatley Your brand as expert in third-party content key to completing media pictureBy Robert WheatleyOk, youre doing business in a high involvement category like pet care, or youre competing in a business where youve found a relevant issue or passion your... Enough with the Paid, Owned & Earned Hot Air! Let's Really Figure This Out. By Dave Marsey Earned Media is the new black. Marketers everywhere are using the term with such confidence to describe media today as we all nod in violent agreement. YES its all about Paid, Owned, & Earned! We show megaphones, ripple effects, and dont forget... Creativing :: Led Zep YouTube mashup, an epic iPhone plunge, and visualizing cable news topics By Doug Schumacher The latest in new media marketing strategies, tactics and technologies:100 YouTube Videos Come Together To Cover Led Zeppelin [VIDEO]More than anything, I think this shows how something as seemingly simple as video sharing has impacted so many people... 4 steps to leverage online profiling By Ruud Verstraeten As online marketers we are eager to create the best online experiences. Because we love our visitors, but more than that, because we love boosting our conversion ratios. Fortunately, the two dont have to exclude one another.Online engagement is about... blog More posts Start-Up Watch COD: NearBuy Systems Gets Its First Round By Jim Nichols Ordinarily I dont write about companies twice or money ever, but I like NearBuy Systems so much I hope you will indulge me for 400 words.NearBuy Systems offers in-store hyperlocation services that can... LATEST COMMENT We've been fighting this battle for years, but we're clearly not there yet. Keep up the good work Peter. We'll get there. Ultimately, we need to prove that that digital media can drive measurable, incremental sales, shift market share, and ... Arlo Laitin on: 10 reasons to hate the click MOST READ ARTICLES 1. 10 reasons to hate the click 2. Paid social media: 5 opportunities you're overlooking 3. Why email newsletters are digital litter 4. 3 brands that lost -- and won back -- Latinos 5. The 7 types of effective retargeting SUMMIT COVERAGE More photos Jo Oskoui, Principal, Media Director, Oskoui+Oskoui, Inc. Jack Teetor, Account Executive, Casale Media See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Sr. Publisher/Media Distribution Manager Publisher / Media Distribution Manager Publisher, Client Services Manager Measurements Solution Manager, Digital Analytics (Digital Center of Excellence) Associate Director Communications Planning Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Winston Binch Partner/Chief Digital Officer, Deutsch LA See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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