4 deliberately controversial ad campaigns

July 26, 2011 issue Forward this newsletter  |   Subscribe  |   View online

4 deliberately controversial ad campaigns By Carrie Reichenthal Using controversy in ads can bring both positive and negative attention to brands. Here are four examples of ad campaigns that have pushed boundaries and buttons to stir the pot. 3 easy steps to mobile marketing success By Scott Swanson So, you think you can use traditional online methods for your new mobile campaign? Think again. Read this checklist before you launch. Why Facebook "likes" aren't always friendly By Macky Drese While brands do whatever possible to increase their Facebook "likes," they seem to be missing the bigger picture. Read on to understand what you're doing wrong. LATEST BLOG POSTS More posts 5 Questions about "Dot Anything" Domains By Jeremiah Johnston Youve probably heard news that the domain endings weve all become accustomed to, such as .com, .net and .org, are no longer going to be the only game in town. And as an online marketer, you probably have some basic questions about whats actually... Klout — Not Much Influence By Daniel Flamberg The desire to efficiently multiply reach and frequency in social networks has led marketers to search for ways to measure influence. Ideally if we can figure out who the influentials are; brands can zero-in on them, co-opt them and leverage their... How to Become a Social Media Guru in 3 Easy Steps By Kent Lewis I entered the Internet marketing world in 1996, when I optimized my first website and started a digital marketing industry ezine. I was a relatively early adopter of new social media platforms like Facebook, Twitter, YouTube and LinkedIn (one of the... The Beatles Principle and Super Success In PR Practice By Bob Wheatley You Dont Know What You Dont Know By Robert WheatleyWhere does superior work come from in the PR and marketing communications field? Ok, so you say the work comes out of the heads of talented people. To be sure. But what separates the players from...  blog More posts Start-Up Watch COD: RadiumOne delivers precise targeting and scale by comprehensively analyzing social sharing By Jim Nichols Chances are, people connected to you are pretty aware of what interests you. Chances are people connected to you know what you are thinking about buying. Naturally there are more than a few reasons... Learn more about ad:tech » Register for the next event » LATEST COMMENT The world has moved on post economic meltdown. Businesses have to adjust to this. Some already are by reducing the contents of their products but charging the same prices whilst hoping customers don't notice, offering products on 'sale' whilst reducing ... Doug L on: 3 reasons Groupon is bad for your business MOST READ ARTICLES 1. 3 reasons Groupon is bad for your business 2. Paid social media: 5 opportunities you're overlooking 3. Why email newsletters are digital litter 4. 3 brands that lost -- and won back -- Latinos 5. The 7 types of effective retargeting SUMMIT COVERAGE More photos Christina Sepulveda, Director, Marketing & Strategic Alliances, The GRAMMY Awards / The Recording Academy Jonah Spegman, Digital Media Director, Scripps Networks Interactive Lindsay Borghello, Account Executive, Undertone See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Integrated Marketing Manager Digital Media Supervisor Digital Media Director ~ Entertainment-Focused Media Agency Digital Associate Media Director - Ad Ops Sr. Publisher/Media Distribution Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Winston Binch Partner/Chief Digital Officer, Deutsch LA See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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