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| | | Welcome to the MarketingExperiments Journal email for July 28, 2011. Every three weeks we send this high-level update of our research to 98,000 marketers. Here's what we've been working on in the labs: - Check out this copywriting framework that can help any marketer, no matter what your skill with wordcraft is, write copy that converts.
- As painful as losses are, there is no better way to learn. And if you're conducting your tests right, you can truly refer to those losses as negative lifts.
- We've been working hard lately putting the content together for our upcoming B2B Summit 2011 in San Francisco and Boston.
Our job is to help you do your job better. Let us know how we can help. Daniel Burstein Director of Editorial Content MECLABS Primary Research | | | | | | | Copywriting: How ordinary marketers are achieving 200% gains with a step-by-step framework
Educational funding provided by HubSpot In our most recent Web clinic, Dr. Flint McGlaughlin, Managing Director, MECLabs, taught marketers a 3-step story framework for writing copy. Using this story-based framework, our researchers were able to accomplish a 200% gain in a recent experiment by mainly adjusting the copy.
Because of the way the human brain is wired, we think mostly in story. If marketers tap into the story going on in the minds of their customers, it doesn't matter how good of a copywriter you are, you'll write copy that gets the job done every time. Check out the replay to learn more on how to improve your copywriting.
Watch the Web clinic replay now >>
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