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2011/07/28

Copywriting clinic replay plus what we learneed from a 25% loss

 
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Welcome to the MarketingExperiments Journal email for July 28, 2011. Every three weeks we send this high-level update of our research to 98,000 marketers. Here's what we've been working on in the labs:
  • Check out this copywriting framework that can help any marketer, no matter what your skill with wordcraft is, write copy that converts.
  • As painful as losses are, there is no better way to learn. And if you're conducting your tests right, you can truly refer to those losses as negative lifts.
  • We've been working hard lately putting the content together for our upcoming B2B Summit 2011 in San Francisco and Boston.
Our job is to help you do your job better. Let us know how we can help.

Daniel Burstein
Director of Editorial Content
MECLABS Primary Research
Resource #1
Copywriting:
How ordinary marketers are achieving 200% gains with a step-by-step framework


Educational funding provided by HubSpot

In our most recent Web clinic, Dr. Flint McGlaughlin, Managing Director, MECLabs, taught marketers a 3-step story framework for writing copy. Using this story-based framework, our researchers were able to accomplish a 200% gain in a recent experiment by mainly adjusting the copy.

Because of the way the human brain is wired, we think mostly in story. If marketers tap into the story going on in the minds of their customers, it doesn't matter how good of a copywriter you are, you'll write copy that gets the job done every time. Check out the replay to learn more on how to improve your copywriting.


Watch the Web clinic replay now >>
Resource #2
Negative Lifts:
How we turned a 25% loss into a 141% increase in conversion


Wednesday, August 3, 2011
4:00 to 5:00 p.m. EDT

Educational funding provided by
HubSpot

Testing and optimization can lead to impressive, triple-digit gains and far higher conversion rates for all the traffic you're spending time and money driving to your website.

However, testing anything on your website can be a bit frightening to the uninitiated. For instance, what happens when you don't get a lift?

Well, that's exactly what happened with a recent test we did for one of our research partners...


Learn more and reserve your spot in this clinic >>
Resource #3
Join Dr. Flint McGlaughlin at B2B Summit 2011 in Boston or San Francisco

Over the course of three days, you'll learn how to optimize your marketing funnel for improvements, expand your B2B knowledge and expertise, and leave with a workbook full of next steps for your team. Additionally, you'll receive training from Dr. Flint McGlaughlin, Brian Carroll, Jay Baer, and Kristin Zhivago, as well as more than 20 B2B marketing experts who will share their experience and testing successes.

Read more about the B2B Summit >>
Connect with us:

B2B Summit 2011
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