CRM and Social Media Marketing: Can They Work Together? - Customer Inter@ction Solutions

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»Free Premium Content Customer Inter@ction Solutions: 7/05/2011 eNewsletter

ITEXPO West begins in: 69 Days. REGISTER NOW!   Featured Articles » BenchmarkPortal Early Registration for Call Center Campus- Limited Time and Spots! » The Complexities of the Contact Center Simplified with the Hosted Predictive Dialer » DialAmerica Reopens Contact Center in Greenville S.C. » A Q&A with Zeacom's Tom Farquhar on Credit Union Contact Centers   Sponsored By: Sprint Webinar WEBINAR: Using 4G Wireless to Power Your Corporate Network Thursday July 21, 2011 12:00 pm ET / 9:00 am PT Join us to discover how enterprises can create a secure wireless WAN with 4G and ensure network continuity, and how a 4G fixed access solution can reduce costs, enhance productivity, and offer more flexibility than wireline services. What Attendees will learn: How 4G wireless connectivity can enable enterprises to launch new branches, or set up remote sites in a matter of days What type of speeds 4G can offer an enterprise as compared to a T1 connection Impact of redundant 4G and 3G connections on network reliability Types of applications that make sense for a wireless WAN   Top Stories » What is Effective Call Center Management? » inContact Cloud-Based Contact Center Solution Chosen by Global Consultancy » APAC Opens New Contact Center in Uruguay   From The Expert Corner June 30, 2011 CRM and Social Media Marketing: Can They Work Together? By David Sims, TMCnet Contributing Editor   The death of CRM has been predicted many times. It’s still here, due mainly to its adaptability and the fact that it’s built around a core concept, an idea, not technology. Social media won’t kill it off any more than video players have killed off movie theaters, or TV killed off radio, or rock ’n’ roll killed off country music, or the car killed off horse buggies... um, strike that last one. Now people are wondering if CRM’s approach to marketing is still valid in our social media world. Sigh. Yes, it is. Next question. Industry observer Stephanie Miller writes that social marketing purists “claim the real value in social marketing is not measurable in the old ways of direct marketing. When I ask how it is measurable, I get a lot of hand-waving and mumbling about participation and brand evangelism.”...Read More   Featured Video Unified Communication as Key Enabler for Telemedicine   TMCnet Free Premium Content » Building Video Conferencing Solutions with Asterisk    Latest Blogs » Drive by Voice, Put CRM Data To Work, Intuit's Bad CRM, Customer Power Protection » The (Social) Customer Isn't Always Right   Featured Channels   Webinars Download One of Our Webinars Today to learn about new opportunities to enhance your business. http://www.tmcnet.com/webinar/   Contact Us   Company Directory    |    All Editors' Info   Become a TMCnet Columnist! Become a TMCnet columnist! Want to contribute your expertise to a growing audience of IP Communications professionals? Become a writer, blogger or columnist for the TMCnet Web site and this newsletter. Contact TMCnet Group Editorial Director, Erik Linask, at elinask@tmcnet.com for details.

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