Paid social media: 5 opportunities you're overlooking

July 20, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Paid social media: 5 opportunities you're overlooking By Josh Dreller Owned and earned media are great, but if you're ignoring paid opportunities in social media, your strategy is incomplete. Consider exploring these opportunities. Mobile ads: The fine line between quality and crap By Bob Garfield The mobile space continues to evolve, but are we overloading consumers with too many options and too much information? Find out how your ads stack up. How to make sense of your endless social media data By Gary Lee As social media conversations balloon, community managers should turn to technology as a means to sift through all the information. Here's how to get started. LATEST BLOG POSTS More posts Wow, you can make good money in Search By AJ Lawrence If you work in the search industry, congratulations, youre probably making good money and itll probably be getting better. If you are hiring, then well, you better read up on the 2011 SEMPO Annual Search Industry Salary Survey. It can help you start...  blog More posts Start-Up Watch COD: CPG Product Discovery Comes of Age With Consmr By Jim Nichols These days, when I want to try a new restaurant in the Bay Area, I head over to Yelp to see what others have said about it. When I want to find new books to read, I visit LibraryThing. These platforms... Learn more about ad:tech » Register for the next event » LATEST COMMENT Some great points...QR codes will only enter mainstream when marketing realize and follow some basic best practices with regard to their usage... #1 Mobile-optimized landing pages #2 Value exchange with the consumer for scanning (mobile coupon, discount offer, unique content, ... Brian Raines on: The wrong way to use QR codes MOST READ ARTICLES 1. 10 reasons to hate the click 2. 10 things every digital advertising job candidate needs to know 3. YouTube etiquette for 2011 4. 3 brands that lost -- and won back -- Latinos 5. A quick guide to 5 social media platforms SUMMIT COVERAGE More photos Josh Holmes, Founder, Joystick Interactive Lindsey Thomas, Director of PR & Marketing, JiWire See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Regional Director, Digital Services OMG Latin America Content Representative with French and German language skills Senior Research Analyst Web Analytics Specialist/Internet Buyer Strategist (Media Planner) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jessica Bowman CEO, SEOinhouse See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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