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2011/07/23

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Your Week in News from Brafton.com

The new gold rush is about to begin: Five ways Google+ could impact search and social marketing

As we await the official launch of the Google+ business platform, here are five ways Google+ could impact search and social marketing.

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Internet marketing news roundup, July 22

Google+ was the name of the internet marketing game this week, as consumers and marketing experts alike couldn't get enough information about the search giant's burgeoning social platform. The email, social, mobile and content marketing implications of the fledgling Google+ network generated headlines across the web.

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ComScore: LinkedIn monthly visits rise

With LinkedIn making headlines in May after its initial public offering, the social network's membership soared.

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Social marketing alert: Dissatisfaction with Facebook may push users to Google+

While Facebook may be the largest social network in the world, users seem to be growing increasingly dissatisfied with the services the it offers, according to a new report from ForeSee Results.

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Google+ accelerates business pages

Google has announced that the wait for Google+ business profiles won't be long.

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Apple's growth signals need for mobile marketing

Computer giant Apple this week announced its most successful third quarter to date, with revenue growth driven largely by smartphones and tablets. As these mobile devices continue to thrive, businesses will want to explore their potential for content marketing distribution.

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Expert: Local SEO adds new level to marketing

The way people interact with the internet has changed drastically in recent years. With the advent of social media, consumers are more inclined to share information about what they're doing, what they think and where they are.

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Report: Online and mobile local search skyrocket

Consumers are increasingly turning to specific local search sites to find information about nearby companies, a new report from Local Search Insider suggests.

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Consumers spend more time on Google+

At the end of June, Google launched Google+, the search giant's latest social network.

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Study: Social media marketing benefits extend beyond financial gains

Businesses are relying more heavily on social media as an affordable content marketing distribution channel. But, as a recent study from EyeforTravel found, the benefits of social media marketing go beyond return on investment.

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