3 ways your brand can be more human

August 29, 2011 issue Forward this newsletter  |   Subscribe  |   View online

3 ways your brand can be more human By Francois Gossieaux People relate to other people much more so than they relate to companies or institutions. Here's how your brand can tap into that deeper sense of trust. How to differentiate yourself from the competition By Sharon Drew Morgen How do you set yourself apart from your competitors? Read on to learn the questions you need to ask yourself to make your brand distinct.  The future of online content By Bob Garfield Bob Garfield and Susan MacDermid discuss the continued shift in the monetization of online content, as well as the ways in which smart brands are leveraging this evolution. LATEST BLOG POSTS More posts Google Analytics Changes the Rules of the Game By Brandt Dainow On August 11 Google changed how Google Analytics measures visits. This is a profound change which will fundamentally change the picture we have of most sites. Despite this being one of the most fundamental changes possible in any analytics system,... Google Analytics: A Crystal Ball Into Optimizing Your Website? By Arden Kaley There are literally thousands of blog posts that talk about best practices in Google Analytics. This is not that blog post. This is about the best use of Google Analytics. Depending on what type of site you have, you can use Google Analytics for a... Study shows that economics, gender and race remain significant factors in email use By Curt Keller The figures contained in a recent survey conducted in May 2011 by Pew Internet demonstrate that email remains the most popular online activity, with fully 92% of all adults engaging in it, as compared to 65% utilizing social network sites.Although... Social Media Risks for Companies: Caveats to Consider By Neal Leavitt Whilst doing some research for a client on some of the social media pitfalls for businesses both public and private not being able to maintain control over info, malware, brand hijacking, etc., etc. it became obvious that while social media is by... Creativing :: What Google+ does better, an agency with a Burning Man policy, and what makes Steve Jobs great By Doug Schumacher Ten links that point towards the future of marketing:What Makes Steve Jobs So Great? | Co. DesignKinda have to have something dedicated to Steve Jobs in this weeks Creativing.Google+: 10 things it does better CNN.comWhile I think G+ has a long road... Three Popular Web Marketing Techniques That May Quickly Become Outdated By Alvina Lopez With billions of daily users spanning the entire globe, the internet has become a marketing goldmine. Marketing is all about being seen in the right places by the right people. In order to gain more customers a company has to be visible to more... Are You Playing Coupon-oply? By Brian Cavoli Your customers sure are. Coupon redemption is at an all-time high and the hunting and sharing of coupons has become a social media game.You might say that coupons have become cutting edge. Last year was record-breaking for CPG coupons distribution.... Addicted to Progress By Adam Kleinberg Seventy-seven million people will play CityVille this month. That figure is staggeringits three times as many people as watched the premiere of American Idol this year.No wonder marketers across the country are turning to gamification the... LATEST COMMENT Thanks Sheryl. Great points! If something isn't goign to be a fit, it's best to be right up front. It saves everyone a lot of time.... Sean Cheyney on: The 7 dumbest things said during a sales pitch MOST READ ARTICLES 1. 5 of the best brand homepages on the web 2. 7 ways to create display ads that get noticed 3. 5 horrible ad placements that could have been avoided 4. The 7 dumbest things said during a sales pitch 5. 5 secrets to extending your brand's "15 minutes of fame" SUMMIT COVERAGE More photos Brian Stone, Strategic Account Executive, Akamai ADS Nick Higgins, President, Joost See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Regional Brand Sales Manager (Boston, MA) Regional Brand Sales Director (San Francisco, CA) Regional Brand Sales Managers (New York,NY) Account Manager (San Francisco, CA) Account Manager (New York, NY) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Dan Kashman President, Cinchcast See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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