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2011/08/17

5 horrible ad placements that could have been avoided

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iMedia Connection: Connecting Marketing Community
  August 17, 2011 issueForward this newsletter  |   Subscribe  |   View online
 
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5 horrible ad placements that could have been avoided
Andy EllenthalBy Andy Ellenthal
Bad ad placements can range from uncomfortable associations to outright wastes of money. See how you can avoid these awkward situations.
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Jesse Eisenberg: I'm not on Facebook
By Bob Garfield
Watch as Bob Garfield reveals why the actor who plays Mark Zuckerberg has decided that the popular social network isn't a fit for celebrities like him.
The mobile readiness checklist for marketers
By Shehryar Khan
The case has already been made -- mobile is here to stay. So now what? Here's a list of practical considerations to weigh before unleashing your strategy.
LATEST BLOG POSTS More posts
Google+ For Brands in 140 Seconds
By John Manoogian III
We've all spent countless hours reading the bi-polar predictions about Google+, Google's new social network, and it's either eventual global domination or complete doom. Since this far outweighs the time anyone's actually USED Google+, it's my turn...
Ecosystem Shakeups: Q&A with Urban Airship CEO Scott Kveton... Or... Amazon, Apple & Android: Oh My!
By Brad Berens
Matthew Ingrams GigaOm article last week, Amazon shows media companies the future of theweb, provocatively argued that the e-commerce giants Kindle Cloud Reader was more than just a way around the 30% cut that Apple charges for books purchased via...
L.A. Times sweepstakes reminds us that nothing is for free
By Jennifer Marlo
As a consumer, it seems so easy -- all one has to do is "like" or tweet the "Taste Sweepstakes" to become eligible to win. It is the lure of the digital age: you are only one click away from winning tickets to events such as "desserts after dark," ...
Report: Which snack food Facebook page performs best?
By Doug Schumacher
Each week Ive been doing a Facebook page analysis looking at a different industry. Each analysis looks at things like what media types, content themes and promotional offers are driving the best engagement.The latest report is on the Snacks industry,...
Using Surveys to Improve Content and Ad Delivery
By Jennifer Okula
There is nothing like a good old fashioned survey. If you want to understand what someone thinks, how they feel, or who they are, why not just ask them?I know that algorithms and modelling can help predict who someone is or what their preferences are...
 blogMore posts
Start-Up Watch COD: Hunch Creates A Personalized Recommendations Community Through Their Massive “Taste Graph”
By Jim Nichols
Reviews of products and services have become a currency of the web, helping consumers make more informed purchase decisions. If they have a serious fault, it is that recommender and reader may have...
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Great article Sean!...
Andrew Ettinger on:
The 7 dumbest things said during a sales pitch
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SUMMIT COVERAGEMore photos
Lisa Moriwaki, Media Director, Moxie Interactive
Lori Dicker, SVP Digital Media Innovation, Moxie Interactive

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