5 obstacles preventing online video advertising growth

August 26, 2011 issue Forward this newsletter  |   Subscribe  |   View online

5 obstacles preventing online video advertising growth By Julia Casale-Amorim Why hasn't digital video advertising blown up yet? Here are some roadblocks preventing its rapid growth -- and ways to overcome them. Why lead generation and branding aren't mutually exclusive By Chris Chariton Read about how sales and marketing can work together to generate leads and build the brand as part of the same effort. How to find the best marketing medium for your budget By Dan Kashman Branded audio, interactive media, and video all have a place in the marketing mix. So, what are the considerations that marketers must weigh when making a decision on where to focus their efforts? LATEST BLOG POSTS More posts Report: The Most Engaging Facebook Content For Sport Shoe Brands By Doug Schumacher This week we look at, among other things, the content calendar behind the most successful post of the month, the online launch of DC Shoes "Gymkhana" video. (The posting calendar for the event, highlighted in the the orange box, is shown below.)This... Leaving The Depot By Julie Glassman I have nothing against brand-focused pseudonyms, abbreviations, acronyms or any other part of our consumer vernacular. I get it. Beloved companies often earn nicknames similar to the ones we ascribe to close friends, because after all, the brands we... The Curious QR Code and Its Many Uses By Arthur Chaparyan QR Codes, short for Quick Response codes, are popping up everywhere from boxes of raisins to movie posters. These 2D barcodes originated in 1994 in Japan and are now spreading like wildfire, due in part to an increase in smartphone usage. Once... blog More posts Start-Up Watch: SeamBI reinvents product placement in the shape of advertising placement By Jim Nichols It has never ceased to amaze me that lots of companies are able to get their acts together sufficiently to purchase product placement opps months and months in advance. Oh, I understand why it makes... Learn more about ad:tech » Register for the next event » LATEST COMMENT I found myself nodding in affirmation while reading your article. I was a little surprised there was no mention of DotNetNuke; we have found it to be a powerful solution and the core installation seems to be much more secure ... Troy Newport on: A marketer's guide to content management systems MOST READ ARTICLES 1. 5 of the best brand homepages on the web 2. 7 ways to create display ads that get noticed 3. How to hire the ultimate community manager 4. 5 horrible ad placements that could have been avoided 5. The 7 dumbest things said during a sales pitch SUMMIT COVERAGE More photos Bettina Sherick, VP, International Digital Marketing, 20th Century Fox International Don Buckley, Senior Vice President, Digital Services, Showtime Networks See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Online Media Analyst Print Analyst Associate Director, Media Product Marketing Director Associate Director of Strategy, Direct Response Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Liz Elting Co-founder and Co-CEO, TransPerfect See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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