By Bob Garfield Watch as Bob Garfield goes on location with Jim Stengel to discuss how brands must repurpose content in order to appeal to today’s consumers.
By Ari Jacoby Online ads often don't make an impression on viewers because, simply put, they aren't paying attention. Here's how to reach people when they are most receptive.
By Reint Jan Holterman In my previous blog, we discussed the war between Facebook and Google, which is centered around the ownership of customer profiles. With Google+, Google has made a new and significant move to try to break through the social network hegemony of...
By Alex White What makes a great communicator? Is it mastery of all the pertinent facts? The skill of a turn of phrase or use of engaging metaphors? By all means these are skills necessary to be good. But greatness comes when each listener feels that the speaker...
By Dan Brooks I live in a kind of weird, kind of cool urban/suburban mashup of a neighborhood in Brooklyn, NY. My street has two large apartment buildings on the corner, some attached homes in the middle, and then some unattached houses with backyards and patios....
By Jim Nichols Audience buying has made a huge difference to so many brands. The idea of zero-waste planning and execution holds tremendous appeal, especially in an era in which we all need to drive more results...
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