5 PR nightmares you should have seen coming

August 31, 2011 issue Forward this newsletter  |   Subscribe  |   View online

5 PR nightmares you should have seen coming By Mark Naples Maintaining good public relations hinges on being prepared. Here are the recommended remedies to the cringe-worthy scenarios in which brands often find themselves. The right way to use QR codes By Brad W. Blumberg Consumers have finally begun to embrace QR codes as an advertising medium. Find out how you can create a campaign that can't be overlooked. The sexiest part of digital marketing By Bob Garfield Bob Garfield and Levelwing's Steve Parker debate the true value of creative assets when it comes to online advertising. LATEST BLOG POSTS More posts Why People Share & How to Get Your Share By Daniel Flamberg Now that two-thirds of adult Internet users are members of a social network; roughly half of all American adults, it is probably time to understand who shares and why.Sharing has become a dominant theme and meme in social networking. For some its the... Three Steps to Help Advertisers Achieve Maximum ROI in Online Advertising Campaigns By Alberto Esquenazi As an international online advertising network, weve learned many lessons during our daily interactions with clients that have helped us overcome several obstacles during the launch of a campaign here at Meta Network. Wed like to share some of those... LATEST COMMENT John - well stated point of view on the alignment of context, interest, and timing of ad delivery. The industry has a ton of upside in terms of "effectiveness" of display (and therefore price upside) if we think about things ... Chris Karl on: The hybrid future of online ad targeting MOST READ ARTICLES 1. 5 of the best brand homepages on the web 2. iMedia's Top 10 Hottest Digital Marketers 3. 3 ways your brand can be more human 4. 7 ways to create display ads that get noticed 5. 5 obstacles preventing online video advertising growth SUMMIT COVERAGE More photos Christina Sepulveda, Senior Director, Marketing & Strategic Alliances, The GRAMMY Awards / The Recording Academy Jonah Spegman, Digital Media Director, Scripps Networks Interactive Lindsay Borghello, Account Executive, Undertone See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Integrated Media Supervisor/Director Regional Brand Sales Manager (Boston, MA) Regional Brand Sales Director (San Francisco, CA) Regional Brand Sales Managers (New York,NY) Account Manager (San Francisco, CA) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Dan Kashman President, Cinchcast See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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