  | | | Today's Buzz |  | | |  | - Report calls Facebook's 1 trillion page views into question
Facebook attracted 1 trillion page views from 870 million unique visitors in June, according to Google's DoubleClick AdPlanner system, reaching almost 47% of Web surfers. But a separate report from comScore put the number at 467 billion page views. ComScore's data is based on monitoring software from 2 million voluntary users, whereas Google's figure comes from sample data from Google systems and third-party research. Los Angeles Times/Technology blog (8/26), CNNMoney.com (8/26)       |  | Monetize social campaigns with Adobe SocialAnalytics
Take your first step today to organize, mobilize, and monetize your social media efforts. Visit the Adobe SocialAnalytics site to gain access to:
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Download your social best practices today. | | | | Ideas in Action | | | |  | - Facebook isn't turning its back on location marketers
Facebook is doing away with its Places service, but location marketers shouldn't be too concerned, writes Irina Slutsky. The social giant is trading the Foursquare-style Places service for a geotagging-based location system that is more fully integrated into Facebook's core services. "Business owners can still claim their business on Facebook and become part of the location ecosystem, one that Facebook hopes will continue to evolve," Slutsky writes. Advertising Age (tiered subscription model) (8/25) - British leaders meet social media execs, mull crackdown
The U.K.'s political leaders met with representatives of Twitter, Facebook and BlackBerry on Thursday to discuss voluntary ways the companies could prevent their networks from being used for criminal purposes. BlackBerry says it will share personal information with authorities in some situations, while Twitter pushed back against the idea that it should start requiring users to supply their real names. Threats of an official crackdown on the networks drew criticism from free-speech advocates, but applause from some foreign observers. The New York Times (tiered subscription model) (8/25) - NASA launches Twitter account for robot astronaut
A humanoid robot called Robonaut 2 is now in use aboard the International Space Station and has begun firing off tweets about its experiences. The android, which has a human torso, arms and head but so far lacks legs, has built up a sizable following by tweeting about pre-flight preparations, and even live-tweeted its takeoff and flight into orbit. BBC (8/25) - The best social media marketers are all ears
Social media marketing is first and foremost about listening to customers, writes Denise Suttman. Before you can successfully use social channels to pitch a product, you need to understand your audience, master their vernacular and find out what's important to them. "It's listening and engaging that make these social situations rewarding," Suttman writes. Forbes (8/25) - The secret to keeping social chatter from bursting into flames
Social chatter quickly takes on a life of its own -- but that's all the more reason to try to maintain a degree of control, writes Adrian Lee. It's best to be "humble but firm with troublemakers" and to seek to pre-empt problems by controlling and shaping the venue in which conversations take place, Lee adds. "Control the forum of discussion much like a moderator would in a panel to craft your brand message, but do not try to control individual conversations," Lee advises. ClickZ (8/25) - 6 ways to use current events to drive social content
Tapping into current events can be a great way to get people talking -- even if you're a little late hopping on the bandwagon, writes Jesse Stanchak. Offering opinions, analysis on how an event affects your industry, or simply giving your audience room to chat can all help foster social engagement. "The trick is to get involved in the conversation in such a way that it doesn't a) look like you were caught napping or b) look like you're being opportunistic. The key here is finding organic, relevant connections to your industry and your readers," he writes. SmartBrief/SmartBlog on Social Media (8/26)
 | If you decide to weigh in on current events, do so knowing full well that at least one person will not like what you say. Then say it anyway."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, August 25, 2011
- Wednesday, August 24, 2011
- Tuesday, August 23, 2011
- Monday, August 22, 2011
- Friday, August 19, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
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