By Tricia Despres These days, buyers have more choices than ever when trying to find the right home for their clients' ads. Here are the crucial questions you need to ask when evaluating an ad network.
By Ron Schott Getting your influencers to become persuaders is part art, part science. Use this checklist to turn this class of consumers into selling partners.
By Josh Shatkin-Margolis Rob Griffin is arguably one of the most knowledgeable and expert search executives in the world. As the current global director of product development at Havas Digital, hes driving product and service development across the agencys global network....
By Jay Armitage I was asked to write about the best digital movie marketing campaigns of the summer 2011, unfortunately I left this until the last minute, I wasnt over excited about the prospect because frankly I couldnt remember anything that had stood out for me....
By Jim Nichols Many talented people have made good money developing and selling mobile apps in the iPhone and Android stores. But as the number of apps has increased, so have the number of challenges.Quite simply,...
Joan FitzGerald, VP Television Sales and Business Development, comScore, Inc. Anant Mathur, SVP and Director, Strategy and Analytics, Starcom MediaVest Group
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