8 questions to ask your ad network

August 12, 2011 issue Forward this newsletter  |   Subscribe  |   View online

8 questions to ask your ad network By Tricia Despres These days, buyers have more choices than ever when trying to find the right home for their clients' ads. Here are the crucial questions you need to ask when evaluating an ad network. The art of turning "fans" into "persuaders" By Ron Schott Getting your influencers to become persuaders is part art, part science. Use this checklist to turn this class of consumers into selling partners. LATEST BLOG POSTS More posts All Marketers Are Geniuses: You either have it, or you don't By Josh Shatkin-Margolis Rob Griffin is arguably one of the most knowledgeable and expert search executives in the world. As the current global director of product development at Havas Digital, hes driving product and service development across the agencys global network.... The best digital movie marketing campaigns summer 2011 By Jay Armitage I was asked to write about the best digital movie marketing campaigns of the summer 2011, unfortunately I left this until the last minute, I wasnt over excited about the prospect because frankly I couldnt remember anything that had stood out for me....  blog More posts Start-Up Watch COD: appbackr is the wholesale marketplace for apps By Jim Nichols Many talented people have made good money developing and selling mobile apps in the iPhone and Android stores. But as the number of apps has increased, so have the number of challenges.Quite simply,... Learn more about ad:tech » Register for the next event » LATEST COMMENT Dead links are my personal pet peeve. It looks sloppy and unprofessional, and detracts from the overall user-experience. If someone is willing to click through your site, you have to deliver! Otherwise, you'll risk losing them.... Nick Stamoulis on: Terrible agency website mistakes MOST READ ARTICLES 1. 5 people you should never hire 2. How to transform yourself into a brand 3. 5 brands that post terrible Facebook updates 4. Sexy digital brand makeovers 5. The latest trends in social commerce SUMMIT COVERAGE More photos Joan FitzGerald, VP Television Sales and Business Development, comScore, Inc. Anant Mathur, SVP and Director, Strategy and Analytics, Starcom MediaVest Group See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Digital Traffic Coordinator ~ Media Agency to the Stars Ad Sales Marketing Manager Online Media Account Executive Paid Search Analyst Senior Sales Account Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Trung Ngo SEO Specialist, Red Door Interactive See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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