Best of July: 7 common copywriting mistakes, social media value prop, email testing

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	Free Subscription | Research Journal | Methodology | Research Directory | Training Best of July 2011 July's Most-Tweeted Blog Posts Optimizing Copy: The 7 most common copywriting mistakes we see marketers make There's a lot of bunk information out there about copywriting. The barrier to entry for being an "expert copywriter" is pretty low and some of those crossing that barrier are simply wrong in the advice they give. With the help of our research, we compiled a list of 7 common copywriting mistakes marketers make. Read more >> Value Proposition: How to use social media to help discover why customers buy from you Discovering your company's value proposition is probably the most difficult part of effective messaging. But social media is a huge untapped resource for helping to uncover it. This post lays out a strategy for discovering your value proposition using social media. Read more >> Email Testing: More specific subject line improves open rate by more than 35% The way we think about our products can be vastly different from the way our audience thinks about them. This was the case in a recent test we conducted at MarketingExperiments' sister brand, MarketingSherpa. We tested the terms "B2B" vs. "Lead Generation" to see which word resonated best with our audience. Here is what we found... Read more >> Coming Up... Banner Ad Design: The 3 key banner objectives that drove a 285% lift (Educational funding provided by HubSpot) When it comes to designing banner ads to be placed on content networks or simply another website, many marketers don't know where to start. In our upcoming web clinic on Banner Ad Design, Dr. Flint McGlaughlin will teach a formula for designing banner ads that produce results. Request your FREE seat today >> Lead Generation Training: Join Dr. Flint McGlaughlin at MarketingSherpa's B2B Summit Join Dr. Flint McGlaughlin in Boston and San Francisco to learn how to effectively capture, nurture and convert your leads into sales at MarketingSherpa's upcoming B2B Summit. A schedule of all the training sessions at the Summit is now available. Click below to view the schedule. View the training schedule >> Connect with us: Visit our blog Visit our website Follow us on Twitter Join us on LinkedIn Forward to a colleague Latest on our blog: Value Proposition: How headlines helped lead to a nearly 29% conversion boost Website Redesign: Wondering what to test? Just ask your customers Email Deliverability Tested: How "FREE" produced a 6.7% higher clickthrough rate Our Next Free Clinic: Banner Ad Design: The 3 key banner objectives that drove a 285% lift Wednesday, August 31, 2011 4:00 to 5:00 p.m. EDT Reserve your FREE seat Educational funding provided by: Free Subscription | Research Journal | Methodology | Research Directory | Training

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