  | | | Today's Buzz |  | | |  | - How @Irene took Twitter by storm
Twitter user @Irene -- that's Irene Tien, a product strategist at Huge -- took the social network by storm last week when she started using the account for first-person tweets purporting to be from Hurricane Irene. The ad-hoc parody was the brainchild of Huge's marketing division, and was carefully gauged to entertain and educate without being insensitive to those affected by the disaster, Tien writes. "If we had tried to be promotional or take advantage of the opportunity for our own ends it would have failed," Tien writes. Advertising Age (tiered subscription model) (8/29)       |  | Learn to use B2B social media marketing applications effectively— Use the worksheets and checklists to best incorporate your social media plan at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Download now. | | | | Ideas in Action | | | |  | - Google+ is an "identity service," Eric Schmidt says
Google+ won't allow users to register with pseudonyms because the social network is designed to work as an "identity service," Google Chairman Eric Schmidt says. Google aims to use Google+ to build out other products, using the social site as a "reputation engine" and real-ID manager, Schmidt says. "The Internet would be better if we had an accurate notion that you were a real person as opposed to a dog, or a fake person, or a spammer or what have you," Schmidt says. GigaOm (8/29) - Auto dealers turn to Twitter, Facebook
Car dealerships are using social media tools such as Facebook, Twitter and YouTube to reach out to customers. Dealers have had to learn new ways of getting customers' attention without giving them a hard sell, says Mariel Rodriguez, Internet sales manager at a Toyota dealership in Rochester, N.Y. "It's more of a way of building a relationship with customers and not so much of selling them a car," Rodriguez says. Rochester Democrat and Chronicle (N.Y.) (8/30) - Yelp rethinks deal business
Online rating service Yelp, a clearinghouse of user reviews of venues and services, is scaling back in the local-deal space. Analysts suggested that the move, and a similar plan by Facebook, indicates that the market for online discounts and coupons is getting too crowded, overwhelming consumers and merchants. Bloomberg (8/30) - Delicious founder launches new social project
Joshua Schachter, founder of Delicious, says he has a new social project up his sleeve: Jig, a network that Schachter describes as social transaction hub. The site puts a practical spin on the social-Q-and-A model, with users posting specific problems and soliciting solutions from their social graph. All Things D (8/29) |  | Networking for a dynamic infrastructure: getting it right.
Organizations are turning to virtualization and consolidation of server and storage resources to help improve efficiency and performance in the data center. Read this paper to see how a holistic approach to network planning and design can deliver optimal value for your dynamic IT infrastructure. |
 | | - Social media is dead; long live social media
The first era of social media is drawing to a close, with the major networks' explosive growth leveling off and customer expectations changing, Brian Solis writes. This presents an opportunity for brands to reassess their social strategies and refocus on finding ways to leverage the maturing social ecosystem, Solis argues. "The end of Social Media 1.0 is the beginning of a new era of business, consumer engagement, and relevance," he writes. BrianSolis.com (8/29) - Curate your way to a better community
Content curation is a powerful community-building tool, Sean Carton writes. Finding content your followers care about requires you to understand and serve their interests, helps to delineate your community's culture and niche, and creates a meaningful commitment and bond between the curator and the community at large. "Knowing your audience and understanding their needs are essential for curating a collection that's going to provide ongoing value over time," Carton writes. ClickZ (8/29) - Use case studies to win over social media skeptics
Social media is still finding its feet as a field, and there's a tendency for advocates to waffle rather than evangelizing effectively, writes Jonathan Rick. To win over skeptics, ditch the jargon and focus on providing specific case studies to demonstrate social media's true potential. "By unpacking social media's broad definition on a case-by-case basis, you will not only render it familiar to a client, but also present it as something entirely doable," Rick writes. Mashable (8/29)
- Live Twitter chat with SmartBrief on Friday
Sign on to Twitter at 2 p.m. Eastern on Friday to chat with SmartBrief on Social Media Editor Jesse Stanchak about the latest in social media news, trends and tools. Share your company's social media success stories, ask questions and meet other SmartBrief on Social Media readers. Include the hashtag #SBSocialClub in your tweets -- and don't forget to follow @SBoSM on Twitter.  | It's jarring to see a first name and last name and profile picture next to someone that's only using a first name and no picture. I think that people with identity in the system will get trusted more."
--Joshua Schachter, founder of Delicious and Jig, as quoted by All Things D  |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, August 29, 2011
- Friday, August 26, 2011
- Thursday, August 25, 2011
- Wednesday, August 24, 2011
- Tuesday, August 23, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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