  | | | Today's Buzz |  | | |  | - Pharma companies flee Facebook over "open walls" policy
Facebook now allows users to publicly comment on drug companies' pages, reversing an earlier policy. The move has prompted some companies to shut down their Facebook pages. AstraZeneca, maker of the antidepressant Seroquel, and cancer-drug manufacturer Amgen were among the companies to remove their Facebook pages in response to the rule change. Companies say they are concerned about the regulatory implications of users' posts. The Washington Post (8/16), San Francisco Chronicle (8/16)       |  | As volumes of data build up, marketing silos need to come down so that growth opportunities can be revealed. Read about how every customer is a potential marketer and how you can use social media to your advantage. To download the white paper, Drive Marketing Relevance in Today’s Digital World, click here. | | | - English soccer tournament gets a Facebook tie-in
England's FA Cup soccer tournament is launching a Facebook tie-in that will see early-round matches between virtually unknown teams streamed live on the social network. The move will bring matches that sometimes attract only a few dozen pitch-side supporters to a potential audience of hundreds of millions. "We had 88 people for a league match last night. ... The fact millions more might well be watching on Facebook is astonishing," says Mike Harrison, chairman of the Ascot soccer club. Reuters (8/17) - Immediacy gives The Onion's Twitter gags an edge
The Onion has won more than 3 million Twitter followers by employing the same strategies used by real news-media companies -- but without the burden of having to actually report real news, manager Matt Kirsch says. The brand live-tweets events, promotes Web content and occasionally advances a narrative, Kirsch says. "I think we use similar strategies. The Onion is perfect for Twitter because our headlines are so entertaining -- we can create our own news and make it seem more exciting," he says. Mashable (8/17) - L'Oréal goes social with humorous advice videos
L'Oréal is launching a Facebook and video campaign for its men's line starring "the Expert," a suave know-it-all who dispenses humorous advice. The campaign is well-produced, but comparisons to Old Spice's video ads are unavoidable, Gabriel Beltrone writes. Adweek (8/16) | SmartPulse | | | |  | - Are your company's social media communications written in a personal "I" voice, a corporate "we" voice or a reader-centric "you" voice?
| The company uses the "we" voice |  56.86% | | The company uses different voices within the same social media channel |  13.24% | | The company uses different voices for different channels |  13.24% | | The company uses the "you" voice |  10.78% | | The company uses the "I" voice |  5.88% | - Are your company's social media marketing efforts centrally run?
 | Yes -- one division handles social media outreach for the whole company | | No -- different divisions handle their own social media outreach | | Not applicable -- my company outsources its social media or doesn't use it for marketing |
- What brands must consider before starting a Facebook page
Brands should think carefully before starting a Facebook page, Emily Peterson writes. It's vital to consider your audience, your aims and your ability to wrap a Facebook presence into a broader marketing strategy, Peterson argues. "[D]o your due diligence ... to ensure it's the right platform for your organization," she writes. 360° Digital Influence (8/16) - How to lure your followers from Facebook to your site
Facebook is a "sticky" platform, which can cause problems for brands hoping to steer users to an external branded website. To peel users away from Facebook without disrupting your presence there, try using your Facebook page to promote high-quality blog posts on your main site and posting "teaser" messages that pique users' interest without fully satisfying it, Ben Pickering writes. "Some might find this a bit sneaky, and it's not something you want to do all the time, but it can be an effective way to entice a click," he writes. SocialMediaExaminer.com (8/17)
 | If you have a noninteractive page on Facebook and you define that as being in social media, not only are you fooling yourselves, but you are upsetting your constituency."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, August 16, 2011
- Monday, August 15, 2011
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- Wednesday, August 10, 2011
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