   | | | Today's Buzz |  | | |  | - Gaming emerges as key battleground for Google+, Facebook
Google+ is continuing to press its challenge of Facebook's social-network supremacy by adding a gaming component -- a significant moneymaker for Facebook -- and tapping the expertise of such developers as Zynga and Rovio. Facebook is taking countermeasures, recently unveiling plans for new features designed to make gaming on its site more exciting and also announcing a new policy that will give developers more leeway in how they can promote their games on the social site. Bloomberg (8/11), USA TODAY (8/12), Reuters (8/11)       |  | Companies of all sizes are missing a key savings opportunity: cutting the hidden costs of records management. In this report, you’ll find five proven ways you can significantly reduce your costs. Each tactic is backed by real-world examples and statistics. Read the report today and learn specific steps you can take to start saving now. |
 | | | Ideas in Action | | | |  | - Marketing lessons from socially savvy museums
Museums are dusting themselves off and going digital, using social tools such as Twitter, Foursquare and Facebook to reach out to and engage with visitors. Institutions such as New York's Guggenheim and San Francisco's Museum of Modern Art are finding that social tools let them stay connected to their communities, their daily visitors and their global fan base. "Social media has pushed museums toward being more responsive to the public," wrote a blogger who goes by "Museum Nerd." Mashable (8/11) - Global brands struggle with social xenophobes
Coca-Cola drew fire from some Facebook users this week after a glitch in its geo-tagging system saw posts in Portuguese and Romanian published to all the brand's visitors, rather than only those in Portuguese- or Romanian-speaking regions. The posts were visible for 10 minutes, attracting a number of angry comments during that period. The incident highlighted the tensions between multinational brands' need for social tools with global reach, and the xenophobic, parochial views of some social media users, Matt Creamer writes. Advertising Age (tiered subscription model) (8/11) - Weather Channel's forecast: More tweets
The Weather Channel is teaming up with Twitter to integrate real-time, location-specific tweets about the weather into forecasts on TV and online, as well as on mobile devices and applications. Financial services company Citi is the launch sponsor of The Weather Channel Social. Broadcasting & Cable (8/11) |  | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
 | | - Are you a social media revolutionary?
Social media marketers must become "revolutionists," digital innovators constantly challenging the status quo in search of optimal returns, says Performics CEO Daina Middleton. Agility and adaptability are key to turning data-based insights into real-world results, Middleton says. "Marketing revolutionists are applying these principles to all digital channels, including display, social, mobile, e-mail -- and they are looking to understand how offline and online media inter-relate," she says. SmartBrief/SmartBlog on Social Media (8/12) - Put data management at the heart of your social media efforts
 Businesses are starting to see measurable results of their social media campaigns as they better use the technology to communicate internally and externally, writes Ross Bauer. Businesses will want to define their goals to help decide on a tactical approach, and craft a data-management strategy for the customer information their social efforts will collect, Bauer writes. Customer data provides the backbone for seeing return on investment and helps make social media efforts more engaging, he writes. Information Management (8/11) - Know the 4 A's of social-video success
Social video is a powerful tool for brands, but it's important to understand the four main uses of the medium: raising awareness, fostering brand advocacy, winning attention and generating real-world action, notes Phil Townend. Brands should decide which of those goals to prioritize before they pick up a camcorder, Townend says. "A brand can't do all four because then the video gets too confusing for the viewer and nothing is achieved," he says. Luxury Daily (8/11)
 | [P]rivacy questions about social-networking sites are the new black."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, August 11, 2011
- Wednesday, August 10, 2011
- Tuesday, August 09, 2011
- Monday, August 08, 2011
- Friday, August 05, 2011
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