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2011/08/01

More Than Half of Smart TV Households Using TV Apps - Cable Spotlight

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July 26, 2011

More Than Half of Smart TV Households Using TV Apps

By Erin Harrison, Executive Editor, Strategic Initiatives


With more applications being optimized for the big screen, TV apps are destined to become part of the mainstream TV viewing experience, according to the latest findings from In-Stat (News - Alert).

A new In-Stat research survey estimates that over 60 percent of connected TV households use a TV app at least once per week. Based on the latest study, In-Stat forecasts that shipments of connected TVs with integrated TV applications will grow by an average 36 percent over the next five years... Read More



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