Negative lifts Web clinic replay, plus designing banner ads

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	Free Subscription | Research Journal | Methodology | Research Directory | Training Welcome to the MarketingExperiments Journal email for Thursday, August 11, 2011. Every three weeks we send this high-level update of our research to 98,000 marketers. Today you'll find: A replay of our latest clinic - Negative Lifts: How a 24% loss produced a 141% increase in conversion An invitation to our next clinic - Banner Ad Design: The 3 key banner objectives that drove a 285% lift Lead generation training information at the upcoming B2B Summit Our job is to help you do your job better. Let us know how we can help. Daniel Burstein Director of Editorial Content MECLABS Primary Research Resource #1 Negative Lifts: How a 24% loss produced a 141% increase in conversion In our most recent Web clinic, funded by HubSpot, Dr. Flint McGlaughlin taught on how to design tests for the maximum learning about your customers. In one of our tests, a treatment lost by 24% but what we learned eventually led to 141% increase in conversion. The free on-demand replay of this Web clinic is now live. Watch the Web clinic replay now >> Resource #2 Banner Ad Design: The 3 key banner objectives that drove a 285% lift Wednesday, August 31, 2011 4:00 to 5:00 p.m. EDT When executed correctly, banner ads can be a powerful way to drive traffic to your offers. But designing your banner ad to get the maximum amount of qualified clicks is imperative. In our upcoming web clinic, funded by HubSpot, on Banner Ad Design, Dr. Flint McGlaughlin will teach the 3 key objectives every banner ad must accomplish to drive maximum conversion. Reserve your Free Web Clinic Seat Today >> Resource #3 B2B Summit 2011 Learn how to make the most of your lead generation strategy. Join 200 of your peers in Boston and San Francisco for the up-coming MarketingSherpa B2B Summit. Check out the updated schedule for an overview of what you'll learn. Read the updated B2B Summit Schedule >> Connect with us: Visit our blog Visit our website Follow us on Twitter Join us on LinkedIn Forward to a colleague Latest on our blog: Website Redesign: Wondering what to test? Just ask your customers Email Deliverability Tested: How "FREE" produced a 6.7% higher clickthrough rate E-commerce Testing: Redesigned order page, shortened shopping cart drive 13.9% lift in conversion Free Subscription | Research Journal | Methodology | Research Directory | Training

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