By Andrew Ettinger To many, the click is an outdated form of customer measurement. Find out why this metric is not only still vital, but also possibly the most important digital measurement of all.
By Kent Lewis After a brief break at BlogWell Seattle, attendees were treated to a presentation by word-of-mouth guru Andy Sernovitz, CEO of @SocialMediaOrg. His presentation: Social Media Ethics Briefing: Staying Out of Trouble. Sernovitz outlined the fundamental...
By Janine Popick Even if you're not in the business of email marketing, you've probably heard the prediction that social media will eventually replace the need for email marketing. I beg to differ. While there's no doubt that social media has fundamentally changed...
By Jim Nichols There are many actions that we hope consumers will take. Besides clicking to buy, of course. We want them to rate things, consume content, endorse our products, tell their friends about their...
Christina Sepulveda, Director, Marketing & Strategic Alliances, The GRAMMY Awards / The Recording Academy Jonah Spegman, Digital Media Director, Scripps Networks Interactive Lindsay Borghello, Account Executive, Undertone
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