2011/08/13

Website tips in the weekly roundup - Small Biz Survival

Posted: 13 Aug 2011 04:56 AM PDT

Matt About Business Weekly Link Roundup

Each week, I collect the 10 best posts that I've read and share them with you here.

These posts focus on small business solutions or resources online (or both!).

Enjoy!

Matt Mansfield

How The New Facebook "Places" Feature Can Be Used As A Marketing Tool
Link: http://www.jeffbullas.com/2010/11/25/how-the-new-facebook-places-feature-can-be-used-as-a-marketing-tool/
My Take: Facebook expands your reach with "Places". Learn more in this overview.

Build Backlinks – 14 Easy Ways
Link: http://www.convinceandconvert.com/search-marketing-advice/build-backlinks-14-easy-ways
My Take: Helpful tips on creating links to your site to increase your SEO ranking.

3 Ways To Make Your Website More Shareable and Get More Traffic
Link: http://createhype.com/3-ways-to-make-your-website-more-shareable/
My Take: Allowing others to share your content is key to increasing the impact of your blogging efforts. Here are 3 ways to do so.

How to Build a Thriving LinkedIn Group
Link: http://www.socialmediaexaminer.com/how-to-build-a-thriving-linkedin-group/
My Take: Great tips and how-tos on setting up a LinkedIn group as an excellent method for networking, prospecting and establishing thought leadership.

The 10 Hottest Startup Web Tools
Link: http://www.huffingtonpost.com/jeff-giesea/startup-web-tools_b_921697.html#s325676&title=10_Hootsuite_
My Take: A solid list of tools for getting business done.

Avoid these 5 common website mistakes
Link: http://www.computerworld.com/s/article/9215847/Avoid_these_5_common_website_mistakes
My Take: The legal implications of these mistakes can be far-reaching. Bone-up on the rules with this post.

Five More Common Business Website Mistakes to Avoid
Link: http://www.pcworld.com/businesscenter/article/237310/five_more_common_business_website_mistakes_to_avoid.html
My Take: More website mistakes with legal implications.

Using Behavioural Email to Re-Engage and Convert Your Customers
Link: http://unbounce.com/email-marketing/an-introduction-to-behavioural-email/
My Take: E-Mails that are tied to specific customer actions on your website can be particularly effective. Learn more in this post.

Survey Reveals: The Top 5 Social Media Channels Companies Are Using
Link: http://www.jeffbullas.com/2009/08/10/survey-reveals-the-top-5-social-media-channels-companies-are-using/
My Take: I like this post because it does not only reveal what channels other businesses are using, but it details, and talks about the importance of, a social media policy.

10 Ways to Build a Killer Web Presence Without Social Networking
Link: http://jobmob.co.il/blog/killer-web-presence-without-social-networking/
My Take: Tired of social networking? Take a break and try out some of these approaches.

Matt Mansfield is the Head Tour Guide at Matt About Business (http://www.mattaboutbusiness.com) where he helps entrepreneurs and Fortune 500 companies use the web to manage and market their business by connecting online strategies and tactics with real-world results.

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