Weekly Recap: Top Internet Marketing Stories via Brafton News

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Your Week in News from Brafton.com SES San Francisco expert explains four components of convertible content marketing Susan Bratton, co-founder and CEO of Digital Life Media, told SES San Francisco attendees that structured communications convert online audiences. Read the article or share it:   Email, SEO top for B2B marketing spend A new MarketingSherpa report indicates search engine optimization and email marketing are two top tactics for B2B companies, illustrating the importance of content marketing for these firms. Read the article or share it:   Facebook evidently not threatened by Google+ When Google announced the launch of its Google+ earlier this summer, many predicted that it would be a game-changer for both social users and social marketing. Read the article or share it:   Study: Online research is vital to shopping decisions Consumers are increasingly using the web to research products and services before they buy, according to a new report from Initiative. Read the article or share it:   Big names lining up for mobile marketing event The Mobile Marketing Association recently announced a number of heavy hitters are slated to appear at its upcoming MMA Forum London, giving credence to the notion that mobile is having an impact on company's marketing strategies. Read the article or share it:   Social marketing as a tool for social change While social media marketing has proven to be an effective tool for helping companies generate new business, a recent study from marketing firm Ogilvy & Mather Worldwide found the platform can also be an instrument for raising awareness about injustice and driving social change. Read the article or share it:   Six tips for better link building: SEO insight from SES San Francisco At this week's SES San Francisco conference, search experts have offered some great insight on how you can drive links to your site. Read the article or share it:   Forrester: Marketers must publish content to remain relevant to consumers With the web growing increasingly active through mobile and social media, marketers must assume the role of interactive publishers, creating high-value content that drives consumer engagement, a new report from Forrester Research suggests. Read the article or share it:   Facebook news feed exposure exponentially magnifies brand reach, says ComScore at SES San Francisco ComScore's Graham Mud told SES San Francisco attendees that the majority of Facebook users' time is spent on news feeds, making it Facebook's most valuable content section for brand reach. Read the article or share it:   Consumers demand personalized, relevant content from mobile marketing Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages. Read the article or share it:

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