Weekly Recap: Top Internet Marketing Stories via Brafton News

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Your Week in News from Brafton.com Bizo: Content, social media marketing to be a priority over next year With many businesses beginning to prepare their holiday marketing campaigns, content marketing is a leading strategy, according to a new survey from audience marketing data provider Bizo. Read the article or share it:   Survey: Email marketing underused for lead generation A new report from Advertise.com suggests marketers may be missing lead generation opportunities by underutilizing email marketing, with only 36 percent of respondents saying they use third-party opt-in email campaigns. Read the article or share it:   Forrester: Mobile, social marketing gaining ground New approaches to marketing seem to be taking hold, as a recent study from Forrester Research estimates that companies will spend nearly $77 billion on interactive marketing by 2016. Read the article or share it:   Social marketing alert: Google+ introduces Ignore option Subtlety is evidently not a point lost on Google. Despite being one of the largest corporations in the world, the search giant still appears to have people's feelings in mind, as evidenced by the recent introduction of the Ignore option on Google+. Read the article or share it:   Create content marketing advocates to boost SEO and social visibility Maximize the reach of your content marketing efforts by taking simple steps to encourage social users to share. Your content will gain more exposure in search and social channels and as one of Brafton's clients shows, social traffic is sometimes better traffic. Read the article or share it:   Connected consumers are brand advocates A new report from consumer intelligence provider Motista suggests people who feel connected to retail brands are more likely to engage and recommend these companies through mobile and social media, highlighting the importance of creating relationships with customers and prospects. Read the article or share it:   Facebook generates 1 trillion page views in June The leading social network, Facebook, served more than 1 trillion page views in June, making it the single most-viewed website on the internet, according to a report from Google ad network DoubleClick. Read the article or share it:   Mobile web nears 100 million users, study shows The mobile internet appears to be approaching its next milestone, as recent figures from eMarketer estimate that 97.3 million Americans will connect to the web using mobile devices by the end of this year. Read the article or share it:   Google +1 button update is good for content marketing Google announced two new features that might make the +1 button more useful to users and marketers. Read the article or share it:   DMA: Social media tops marketing spend With membership surging at social media sites such as Facebook and Google+, brands are willing to spend more money on these platforms to engage prospective consumers. Read the article or share it:

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