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2011/08/29

What Makes for a Good IVR Experience? - Customer Inter@ction Solutions

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August 19, 2011

What Makes for a Good IVR Experience?

TMCnet Contributor

 

Do you agree? In a recent blog post, inContact's Madelyn Gengelbach ruminates over this quote she read recently.


Because...let's face it...IVR (interactive voice response) technology has never been anyone's favorite. But this is a bit of a conundrum, since customers report that they DO like self-service when they need to interact with a company. IVR is one of the most popular methods of customer self-service, so what gives?


It's not hard to understand that what customers don't like is bad IVR technology. You know the ones: IVR systems configured with too many choices, too many branches on the tree, no way to transfer to a live agent and even...this one astonished me the first time I ran into it...an IVR that will cut you off and say “good-bye” if you don't enter the “correct” menu choices. (Needless to say, I cut off my business relationship with that company entirely.)


So what makes for a “good” IVR experiences as opposed to a lousy one? Gengelbach offers a list of elements required to turn an IVR experience into a positive one for customers... Read More

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