Why digital marketing gets stiffed on the P&L

August 2, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Why digital marketing gets stiffed on the P&L By Sonny Kim In order for advertisers to make the case for increased budget allocation to digital media, change needs to occur. Here are the factors limiting an increase in resources, and how to counter this trend. SEM best practices for international branding By Liz Elting No matter what type of marketing approach a brand may take regarding international social media, search engine marketing matters the most in terms of return on investment. Here's why. What brand marketers can learn from PR By Rebecca Lieb Public relations is no longer just about media. The challenge now is to locate and target the influencers through SEO and social media. Here's how brand marketers can utilize this new-school approach to creating awareness. LATEST BLOG POSTS More posts Re-thinking your CV/Resume By Julie Roehm As a marketer, you can't help but watch the latest happenings in Washington and think about the marketing implications of this debt war and the high unemployment numbers. The job numbers may actually result in a huge opportunity for some. That... Portland Startups to work with Target, Coca-Cola, Nike, Google, Wieden + Kennedy By Brad Berens Our industry has relapsed into a high digital startup fever, but this time with a new twistbrands working directly with entrepreneurs in order to find the next hot digital companies at the earliest possible stage and to stay at the sharpest edge of... Coming of age By Julie Glassman In the eyes of marketers I'm old. At 40, I'm middle-aged. Over the hill. A cougar at best. In reality, I'm nowhere even close. Today, 40-somethings are newly married, first-time parents, entrepreneurs, dating, sexy, fabulous, fun, and dare I say... QR Code Density and URL Shorteners By Roger Marquis In the past, I have commented about QR Code density and, because this is an often overlooked topic/best practice, I thought to revisit the subject in greater detail.Code density refers to the number and size of the black modules that make up a QR... Reinvent B2B Sales With Buyer Personas By Tony Zambito Image via WikipediaWithout question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer... Playing Politics Within the Private Student Loan Industry By Daryl Colwell Its that time of year again. Private student loan marketers are in the thick of the university lending busy season as collegians prepare to return to and pay for class. Competing for student loan applicants in a rapidly growing industry can be...  blog More posts Start-Up Watch COD: ChallengePost and the phenomenon of crowd sourced innovation By Jim Nichols When I started in advertising, I worked on a brand that challenged P&G in one of its core categories. We developed a great product and started rolling it out region by region. The product was... Learn more about ad:tech » Register for the next event » LATEST COMMENT In today's marketing ecosystem, users always prefer to have information available on-demand, vs. being pushed to them on a regular basis.... Eugene Suei on: Why email newsletters are digital litter MOST READ ARTICLES 1. 5 brands that post terrible Facebook updates 2. 4 deliberately controversial ad campaigns 3. Why Twitter is for twits 4. 3 reasons Groupon is bad for your business 5. The digital marketer's checklist SUMMIT COVERAGE More photos Jennifer Greenwald, Manager, Marketing & Public Relations, RED Interactive Agency Brian Lovell, Founder, CEO, Red Interactive Agency Nikki Shum, Client Development Manager, RED Interactive Agency See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Paid Search Analyst Senior Sales Account Executive Manager, Search Marketing Integrated Marketing Manager Digital Media Supervisor Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Peter Shankman CEO, The Geek Factory See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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