Why the iAd was a failure

August 18, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Why the iAd was a failure By Brandt Dainow A year after the iAd's debut, its closed ecosystem has forced advertisers to seek other rich media options. Find out why Apple must change or die. 5 ways to use mobile barcodes (before they're obsolete) By Tony Felice Mobile barcodes are everywhere. Here are the smart ways to make use of this option while it is still relevant. LATEST BLOG POSTS More posts Social Buyerology: Understanding Buyers in the Social Age By Tony Zambito Image by aafromaa via FlickrThe pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age. What we know for sure is that the dynamics and interactions between... The Changing Mobile Landscape By Erin McKelvey Millennial Media recently released our 50th research report on the mobile ad space, and it was a great opportunity for us to go back and look at how mobile has changed since our first-ever report in March 2009.The report highlights how mobile... Five tips for back to school success By Ariel Geifman Back to school is the second biggest retail season of the year, following Christmas. From apparel to school supplies, back to school shopping is a valuable opportunity for advertisers to use online advertising to lure shoppers to brick-and-mortar and...  blog More posts Start-Up Watch COD: Kikin Is a Leap Forward On The Road To A Personalized Web By Jim Nichols With billions of web pages available to all of us, one might think that we would be constantly exploring new venues and avenues. And we areto some extent. But we spend most of our digital time in a... Learn more about ad:tech » Register for the next event » LATEST COMMENT "Develop a mobile strategy that incorporates mobile at all levels and in all facets of your organization." That will probably be the biggest challenge for most companies. We need to stop segregating our marketing tactics and create fully integrated ... Nick Stamoulis on: The mobile readiness checklist for marketers MOST READ ARTICLES 1. The 7 dumbest things said during a sales pitch 2. 5 people you should never hire 3. Terrible agency website mistakes 4. 5 horrible ad placements that could have been avoided 5. 8 questions to ask your ad network SUMMIT COVERAGE More photos Jennifer Greenwald, Manager, Marketing & Public Relations, RED Interactive Agency Brian Lovell, Founder, CEO, Red Interactive Agency Nikki Shum, Client Development Manager, RED Interactive Agency See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Associate Director of Strategy, Direct Response Vice President, Human Resources Part Time Graphic Designer / Web Designer Digital Traffic Coordinator ~ Media Agency to the Stars Ad Sales Marketing Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Gary Lee CEO, mBLAST See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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