Why your viral video never went viral

August 16, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Why your viral video never went viral By Sean X Cummings The most successful viral videos are not the ones that reinforce a brand position. They reinvent it. So if your video isn't turning people into advocates, then it's probably a waste of time. Here's why. Search query mining in 5 steps By Elisa Gabbert Are you looking to improve your keyword research and more cost-effectively execute your AdWords campaigns? In this article, we'll walk through a process for analyzing the data in your PPC search query reports. A workflow guide to content marketing By Rebecca Lieb Scrupulous content management is critical to the success of anyone doing business online. Follow these steps to get down to the nuts-and-bolts of making this happen the right way. LATEST BLOG POSTS More posts Upgrading Your SMS Marketing Strategy for the Smartphone Era By Araks Khachatryan To date there are over 5.3 billion mobile phones being used worldwide, and every single one of them has text messaging capabilities. Only recently has SMS marketing become a major and effective form of direct marketing, but there are already major... The Noid returns, in perfectly timed digital fashion By Lori Luechtefeld This is precisely what happens when people in my age group (children whose earliest advertising memories were forged in the mid-80s) are put in charge of marketing.The Domino's Noid returns.But he's not just back on the tube with his scheming ways....  blog More posts Start-Up Watch COD: Yext Local delivers "Power Listings" for local businesses across the web By Jim Nichols Different gets noticed. We all know that. If everyone else is in a white shirt and a repp tie, youll stand out in blue. And when a consumer is confronted with dozens of options for the same service,... Learn more about ad:tech » Register for the next event » LATEST COMMENT Amy... You hit the nail on the head.... Sean Cheyney on: The 7 dumbest things said during a sales pitch MOST READ ARTICLES 1. 5 people you should never hire 2. The 7 dumbest things said during a sales pitch 3. 5 brands that post terrible Facebook updates 4. Terrible agency website mistakes 5. The latest trends in social commerce SUMMIT COVERAGE More photos Damian Hagger, Co-Founder and Executive Producer, 6StringMedia, Inc. Don Buckley, Senior Vice President, Digital Services, Showtime Networks See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Digital Traffic Coordinator ~ Media Agency to the Stars Ad Sales Marketing Manager Online Media Account Executive Paid Search Analyst Senior Sales Account Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Gary Lee CEO, mBLAST See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.