   | | | Today's Buzz |  | | |  | - Google+ opens to the public, adds features
Google has ended its invitation-only Google+ test run, opening the network to everyone. The social network, which is estimated to have more than 25 million users, has been upgraded with a search capability and an enhanced "Hangouts" feature that allows users to hold video chats with contacts via smartphones and to broadcast their Hangout sessions for other users to see. Reuters (9/21)       |  | As volumes of data build up, marketing silos need to come down so that growth opportunities can be revealed. Read about how every customer is a potential marketer and how you can use social media to your advantage. To download the white paper, Drive Marketing Relevance in Today’s Digital World, click here. | | | | Network Update | | | |  | - Facebook changes its news feed with site-curated stories, photos
Facebook is rolling out a redesign of its news feed, a move that Liz Gannes writes is intended to make the site more like a social magazine, giving extra weight to popular stories and pictures. The system replaces the "top news"/"most recent" feeds, instead presenting users with a selection of the top stories since the last time they logged on to the network. The revamp is rounded out by the addition of a news-ticker style display that offers real-time updates of virtually everything one's contacts do on the site. All Things D (9/20) - Twitter seeks a slice of 2012 campaign cash
Twitter is looking to persuade political campaigns to splurge on marketing on the network during the run-up to the 2012 elections, executives say. Politicians' efforts to engage supporters are similar to brands' efforts to woo potential customers, says Twitter revenues chief Adam Bain. "We know politicians are active on the platform, and we know that consumers enjoy the messages from those politicians," Bain says. Politico (Washington, D.C.) (9/21) - Ning finds a new home at Glam Media
Digital-ad network Glam Media has bought Ning for a price estimated by observers at about $200 million. Ning will be run as a division of Glam under the leadership of its co-founder Marc Andreessen. The combined companies are expected to have about 240 million users. PaidContent.org (9/20) |  | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. | | | - Oscar de la Renta keeps it old school on Twitter
Erika Bearman, communications chief at Oscar de la Renta, uses Twitter to put a sassy, human face on the fashion brand, but CEO Alex Bolen says that at its core, the company's social strategy is founded on the pursuit of old-fashioned customer engagement and loyalty. "It's very old school in a sense, she has developed a voice that people wanted to listen to and has been successful at engaging our fans," Bolen says. Mashable (9/20) - Newscasts experiment with live social media participation
With Oprah Winfrey's daily talk show over, KOMU-TV of Columbia, Mo., moved to engage viewers with a 4 p.m. newscast that relies heavily on input via Facebook and Twitter. Stations nationwide are experimenting with the format. But one that did -- WSLS-TV, Media General's NBC affiliate in Roanoke, Va. -- soon abandoned the project, noting low viewer participation. TVNewsCheck (free registration) (9/20) |  | Maximize Your Business's Potential.
Choose the American Express OPEN® Charge Card that's right for your established business.
• Purchasing Power
• Savings on business expenses
• Cash flow flexibility
• More rewards
American Express OPEN®. Apply Now. |
  | | | Research and Reports | | | |  | - EMarketer: Facebook's global ad revenue to reach $3.8B
Facebook will slightly more than double its worldwide advertising revenue this year to $3.8 billion, according to eMarketer estimates, which forecast a 104% rise in the social site's receipts over 2010. EMarketer analyst Debra Aho Williamson further predicts that "Facebook's revenue streams will continue to diversify, with ads representing a decreasing proportion of total revenue while other sources, such as Facebook Credits, will grow." eMarketer (9/20) |  | Privacy & Online Behavioral Advertising: What's Next?
Join a thought-provoking discussion with the FTC, Forbes.com, DAA, and TRUSTe focusing on how pieces of the privacy puzzle — self-regulation, browser features, Do Not Track, legislation and enforcement — fit together and their implications. A must-attend event for advertisers and compliance leads. Learn more |
 | | | SmartPulse | | | |  | - The primary goal of my business' social media efforts is:
| Different, depending on who you ask at the company |  30.91% | | Documented, agreed upon, well-known and communicated frequently |  30.00% | | Unknown |  23.64% | | Changing constantly |  15.45% | - 3 traits every social media program needs to survive: Most SmartBrief on Social Media poll respondents say their company's social media goals are not "agreed upon, well-known and communicated frequently" -- and that's a big problem, Jeremy Victor writes. Goals need to be pursued with focus, perseverance and commitment if they're going to be attainable -- and the first step is deciding what you're aiming for, he writes in SmartBrief's SmartBlog on Social Media.
- Was Reed Hastings, CEO of Netflix, right or wrong to announce the launch of Qwikster in a blog post?
 | Right | | Wrong |
|  | Gain IT asset visibility, control and automation
This white paper describes how IBM IT asset management solutions provide the visibility, control and automation to support asset management across the IT asset life cycle; including planning, acquisition, management and disposition of software, hardware and related licenses. |
 | | | The Takeaway | | | |  | - Why social media policies need an annual review
Social media policies need regular updates to adapt to your company's changing priorities and challenges, Debra Donston-Miller writes. Still, it's usually best to avoid comprehensive overhauls more often than every year or so. "[A] policy that's changed too often is likely a policy that won't be adhered to," Donston-Miller writes. InformationWeek/The BrainYard blog (9/20) - 5 ways to use social media marketing without creeping out customers
Social media can be a great way to connect with customers, but being too in-your-face on social sites can put them off, writes Laura Horton of Pardot. Try to help people with their problems and share relevant industry information instead of constantly promoting your product, she recommends. "If you toot your own horn only once in a while, people will start to listen," she writes. VentureBeat/SocialBeat (9/18)
 | You can disrupt a multibillion-dollar industry by hitching your wagon to Facebook."
--Rick Marini, CEO of BranchOut, as quoted by USA TODAY  |
|
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, September 20, 2011
- Monday, September 19, 2011
- Friday, September 16, 2011
- Thursday, September 15, 2011
- Wednesday, September 14, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Keep a civil tongue.