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2011/09/19

Google 'Throwing Around Huge Money' to Remake YouTube - Cable Spotlight

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September 16, 2011

Google 'Throwing Around Huge Money' to Remake YouTube

By Tracey E. Schelmetic, TMCnet Contributor

While there's been a lot of casual speculation in the tech news lately that Google (News - Alert) is eager to put itself into the streaming video subscription market – to compete with Netflix and its ilk – opinion has differed regarding how the search giant should go about it. (Google has been one of several bidders for online television streaming company Hulu.)

What many people forget is that Google already owns the “machine” in the form of video sharing site YouTube (News - Alert). It's just a matter of putting different gas in the tank in the form of more formal and complete content. (To win over those of us who dismiss YouTube as the place where excruciatingly bad amateur videos go to die.) In the spring, Google disclosed that it would plow $100 million into YouTube to ramp up the content – in the form of licensing and partnerships with content providers – and refine the format... Read More


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