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2011/09/29

How to get the metrics lowdown on Twitter... for free

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iMedia Connection: Connecting Marketing Community
  September 29, 2011 issue Forward this newsletter  |   Subscribe  |   View online
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How to get the metrics lowdown on Twitter... for free
By Dita Quinones
So you think Twitter isn't for your brand? Wake up. Get in touch with your inner tweeter with five tools to start energizing your audience engagement.
Using brand "mentions" to close the deal
By Jenny Vance
Luckily for marketers, there's a lot of transparency in online conversations with consumers. Learn how to use those "mentions" to your sales advantage in three easy steps.
How one VP went from the White House to Google to Tesla Motors
By Bethany Simpson
Ricardo Reyes, VP of communications at Tesla Motors, takes an adrenaline-junkie approach to digital marketing. But his background also includes 10 years at the White House, where he learned to get the message right -- and get it out quickly. Watch for more insights.
LATEST BLOG POSTS More posts
Google+ Overrides Site Restrictions
By Brandt Dainow
THE FACTS:Many people have been complaining recently that Google has indexed pages which were explicitly forbidden. There are two methods for telling a search engine to avoid a page - via a robots.txt file or by a NOINDEX tag in the code. It seems...
10 ways to make your customers disappear
By Uwe Hook
Lets be honest here: Customers suck. They always want more, demand things you never thought about and expect too much. And it gets even worse: Those silly customers now have tools to connect with us directly. They expect you to explain flight delays...
LATEST COMMENT
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I'm glad you wrote this....
Eugene Suei on:
Why Twitter is for twits
MOST READ ARTICLES
1. Reasons the QR code is not dead
2. 6 big Facebook opportunities brands are missing
3. How to optimize your business for local search
4. 5 marketing tips for tackling Twitter
5. The most cost-effective and undervalued campaign element
SUMMIT COVERAGE More photos
Gary Strauss, Vice President, Sales, Tech Media Network
JP Colaco, SVP Advertising, Hulu

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