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2011/09/21

The IVR Landscape: It's Changing - Customer Inter@ction Solutions

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September 21, 2011

The IVR Landscape: It's Changing


By Bob Emmerson, TMC European Editor

IVR (interactive Voice Response) systems have become the standard way most companies answer incoming calls, with an automated attendant switching calls to requested end points.   However, it’s become the technology that we love to hate. It cuts costs for companies, but all too often callers get frustrated and hang up, so potential business is lost. 


We’ve all experienced the “Press 1 for sales, press 2 for technical support” dialog. Being put on hold and told that: “Your call is very important” compounds the frustration. If it was important why did it take so long to answer? And not being able to reach a real person is a joke.

These issues, and there are more, come from the deployment of first-generation, proprietary IVR systems that use only telephone tones, where the user navigates through a hierarchy of fixed menus via button presses to finally get the requested information or the desired result.  However, the advent of the VoiceXML (News - Alert) standards and IVRs that employ them, along with related standards, have enabled the creation of IVR systems that reduce the annoyance and frustration associated with computerized call handling... Read More



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