  | | | Today's Buzz |  | | |  |  |  | Spam vs. Your Brand: How to Win the Battle with Effective Moderation
Spam is everywhere these days, but learning how to moderate social media spam is easier than you think. We'll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue's latest Whitepaper on Spam Moderation now. | | | - Unthink aims to bring data portability to social networking
Social network Unthink aims to cast itself as a less-commercial alternative to Google+ and Facebook, giving users -- which the company calls "owners" -- full control over their social data. The company's founders style themselves as outsiders who wanted to build a less-social network with less-restrictive terms of service. "We are not Silicon Valley. We are normal people," CEO Natasha Dedis says. All Things D (9/19)      |  | Maximize Your Business's Potential.
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  | | | Ideas in Action | | | |  | - YouTube's ads for mobile have generated revenues, content, viewers
Google's move to add advertising to its mobile videos through YouTube is not only generating revenue but is also boosting viewership, as more providers -- drawn by the ad opportunity -- provide more of their content. "More monetization means a lot more content, means more views," says Francisco Varela, head of YouTube platforms for Google. CNNMoney.com (9/16) - Netflix launches Qwikster, fails to secure Twitter handle
Netflix's newly announced standalone DVD-rental unit, Qwikster, has a Twitter problem: The company failed to secure the brand name as a Twitter handle before announcing the name change. The account's current owner tweets about his drug use and his ex-girlfriends. "What's most problematic about this lack of foresight is that the first thing many tech pundits do upon hearing industry news is check a prominent brand's Twitter account," Alexia Tsotsis writes. TechCrunch (9/18) | Research and Reports | | | |  | - Brazilians say "tchau" to Orkut
Orkut's popularity in Brazil is waning, as social networkers switch to Facebook and Twitter, according to a study by F/Nazca Saatchi & Saatchi. Orkut once had a near-monopoly on Brazilian netizens, but is now used by less than two-thirds of Web users. That gives the Google-owned network a slightly smaller regional following than Facebook, which saw its user base increase from 21% of Brazilian Web users in April to 68% last month. eMarketer (9/19) - Social media is evolving -- but are you?
The social media space is changing rapidly and companies need to make sure their brand strategies evolve accordingly, Heidi Cohen writes. That means staying abreast of social networks other than Facebook, and seeking to monitor and understand the ways your customers use social tools. "To ensure your marketing effectively engages with your target market, understand how your prospects and customers use these platforms and what they want from your organization," Cohen writes. ClickZ (9/19) - What it takes to find a job on LinkedIn
LinkedIn can be a powerful tool for showcasing your skills, displaying recommendations and getting noticed by employers -- but it's no good trying to game the system, writes Joshua Waldman, author of "Job Searching With Social Media for Dummies." Cramming your profile with keywords will take you only so far, so it's important to get serious about social engagement if you want to stand out. "If you truly want to get found, build a strong network," Waldman advises. SmartBrief/SmartBlog on Social Media (9/19) |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | You actually need to listen and participate, not just give lip service to social media."
--Heidi Cohen, president of Riverside Marketing Strategies, writing at ClickZ  |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, September 16, 2011
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- Monday, September 12, 2011
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