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2011/09/29

Why Small Businesses Mean Big Business - Unified Communications

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September 27, 2011

Small Businesses are Big Business

By Bob Emmerson, TMC European Editor

Small- and medium-sized businesses – those ubiquitous SMBs – represent around half the gross national product of many countries and have done for many years. But until recently they have been poorly served by the ICT industry. 


The main reason was the fact that it took almost as long to make a sale for a VoIP system or a UC solution to an SMB as to a much larger company, so the latter was more profitable. Moreover, SMBs tended not to have much in the way of technical resources, so more hand holding was needed.


That situation has changed. Technology advances have given us out-of-the-box solutions, intuitive interfaces and more recently, UC software as a service. But downsizing solutions designed for enterprises does not deliver the requisite functionality for SMBs... Read More

 

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