4 new reasons to redesign your website

October 3, 2011 issue Forward this newsletter  |   Subscribe  |   View online

4 new reasons to redesign your website By Adam Kleinberg Your next website should be crafted with the recent revolutions in online behavior in mind. Here are the foundational attributes that should define how your site is designed and constructed. How to find actionable insights from online conversations By Mark Johnson Online conversations about your brand are taking place right now. Learn how to listen, understand, and act on that data in order to unleash new sales. Why holding companies will own 90% of media buying by 2013 By Bob Garfield As the industry shifts from mass banner ad and TV buys to a social and local engagement strategy, how much power will the big holding companies have? John Durham of Catalyst S+F talks shop with Bob Garfield in this candid conversation. LATEST BLOG POSTS More posts Legendary Marketing Blunders By Dan Brooks With Netflix's poorly planned and received announcement of Qwikster - as discussed in this iMedia blog - we thought it would be a good time to revisit some famous marketing blunders. The point here is not to poke fun. Most companies and brands that... Advertising Week: The Online Creative Revolution By Rob Gatto What works in advertising? That question has been asked innumerable times, and yet its still hard to answer. Initially, digital advertising promised an immediate, holy grail for marketers. With clicks and analytics of those clicks, marketers and... Mobile Marketing Roundtable: AMEX Goes Mobile + Social + Local & More By Rick Mathieson With apologies to VISA, it's really AMEX that's everywhere you want to be.At least that's the contention of Julie Fajgenbaum, vice president of brand, marketing and social media for American Express, in our Fall 2011 Mobile Marketing... Media buying agencies – the end is near. Or, is it? By Uwe Hook Yahoo!, the last traditional media company, is in deep trouble. Just like AOL, MSN and Forbes.com dinosaurs founded in a time where media agencies had to manage scarcity. The Yahoo! Homepage used to be part of a digital media plan just like buying... Video. Make a connection. By Lisa Ostrikoff What do people want?To connect.Marketers know emotion plays a massive role in getting a message across... consumers choose + stay loyal to certain products and brands because of how they make us feel ~ and what they broadcast about ourselves.It's no... Why Big Brands Need to Seriously Consider Google Analytics Premium By Brian Easter Google has just released Google Analytics Premium, positioning it as a marketing analytics platform best suited to big brands and large enterprises. What does this product mean for a typical CIO or CMO?Overall, the benefits of Google Analytics... Creativing :: Keeping up with change, Jeff Bezos on product development, and the Marine's social media handbook By Doug Schumacher 10 posts that point to the future of digital marketing:Bezos: In The Modern Era Of Consumer Electronics Devices, If You Are Just Building A Device You Are Unlikely To Succeed. | TechCrunchWhat Jeff Bezos outlines here should be the POV for all... LATEST COMMENT I won't disagree that compelling content is important. I do question content being "king". Quality content won't automatically get traction. Visual content isn't guaranteed a long shelf life. I urge everyone to look beyond content. As adoption of communication technologies ... Tony Wood on: The most cost-effective and undervalued campaign element MOST READ ARTICLES 1. Reasons the QR code is not dead 2. 6 big Facebook opportunities brands are missing 3. How to get the metrics lowdown on Twitter... for free 4. The most cost-effective and undervalued campaign element 5. 5 marketing tips for tackling Twitter SUMMIT COVERAGE More photos Barbara McHugh, Marketing Director, Ticketing, Major League Baseball Advanced Media Jennifer Wainwright, Marketing Manager, Valvoline Instant Oil Change See who else went...   Join us at these upcoming events Full calendar »   Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info   Advertisement     LATEST JOBS More jobs Director of Marketing Entertainment Marketing Manager Search Associate, Marketing Senior Manager, Hispanic Online Acquisition Marketing Sr. Manager, B2B Online Marketing Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Mitchell Reichgut Founder and CEO, Jun Group See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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