By Martin Betoni The world of banner ads isn't always bland. Check out this review of the best digital advertisements to date, and how they've influenced our industry.
By Kim Weins Corporate media sites enable companies to share useful content with a strategic target audience. Learn how to create or improve your own version of this valuable tool.
By Bob Garfield Bob Garfield has a conversation with EA's Beatrice Spaine about the basics of gaming: How has mobile helped a niche past-time go mainstream? Who are today's players?
By Jim Meskauskas I was 6 years old when Steve Jobs and his high school buddy, Steve Wozniak started Apple Inc. in what was a community not terribly unlike the one I grew up in: suburban San Francisco Bay Area. These communities were replete with the conformity of...
By Adam Kleinberg This article was originally published on the Huffington Post. I am the author.Yesterday, I sat soberly watching tweets streaming down the screen. Surprised by tears streaming down my face."Who's that, daddy?""A great man.""Did you know him?""No.""Why...
By Tom Siebert I'm not really sure what more there is to say about Steve Jobs. Hes had incisive obituaries written about him from professionals far more skilled than I, ranging from the somberly straightforward to the zanily appreciative.But maybe that's the point...
By Tom Edwards When you hear the term social media most people immediately think about Facebook and Twitter and consumer focused campaigns and conversations. But what doesn't come immediately to mind is that Social is a very powerful channel for B2B organizations...
By Curt Keller Imagine that two of your subscribers receive exactly the same newsletter on their Hotmail accounts. One of them reads it avidly and may even click through to your call to action, while the other right clicks and marks it as junk, or may even choose...
By Jennifer Okula Web intercept surveys can be used for a number of different reasons including site satisfaction surveys, advertising effectiveness studies, or demographic profiling. Generally speaking, survey invitations can be displayed to site visitors while they...
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