5 ways to get creative with 140 characters

October 21, 2011 issue Forward this newsletter  |   Subscribe  |   View online   5 ways to get creative with 140 characters By Jon Elvekrog Even if 140 characters seems like a beautifully simplified approach to marketing, mastering this concept is still a challenge. Here are several tips for killer ad copy within the confines of a tweet. The 4 basics for creating engaging videos By Neil Perry Online video will continue to grow and evolve, so it is critical for everyone involved -- brands, agencies, video production houses, and videographers -- to keep a keen eye on user engagement. Here's how. How to create magnetic content By Matthew Goldfine Alloy is helping brands like "Gossip Girl," "Pretty Little Liars," Macy's, Staples, and SC Johnson connect with teens. Alloy's Matthew Goldfine tells us his top two rules for content that works. LATEST BLOG POSTS More posts Is Customer Experience Optimization Included in your Marketing Plan? By Mark Simpson Most marketers know that providing excellent customer experiences is a great ticket to revenue and loyalty. This is probably holds more true in todays digital world. Last year my company, Maxymiser, surveyed hundreds of US marketers, andover 40%... Are You "Getting Emotional?" By Cliff Medney Getting emotional is as human as it gets. It is also as dog as it gets - as my Airedale shows me when she gets near the vet. Brands dont get emotional, yet we people (I am not sure about dogs) get really emotional about some brands and could not care... Creativing :: Your brain on Facebook (it's good news), Starbucks doing government's work, and Amazon keeps shaking up publishing By Doug Schumacher Ten links that point to the future of marketing:Facebook Friends Dont Let Friends Forget Them | Fast CompanyWith the explosion of social media and brain research, some very interesting findings are coming out. As the article notes, data on our social... The 3C's For Outstanding Web Presence Optimization By Krista LaRiviere Web Presence Optimization (WPO) is the process of optimizing your website, blogs, press releases and social media such as YouTube, LinkedIn, Twitter and Facebook for organic search. It's about understanding the keywords and keyword phrases that your... The Relationship Mirage. By Doug Weaver A good friend in the industry recently sent me Selling is Not About Relationships, a Harvard Business Review blog post by Matthew Dixon and Brent Adamson. If the subversively counter-intuitive headline doesnt grab you, the inherent logic of the... LATEST COMMENT Here is my opinion. I am a very lazy person by nature. I've always said that my laziness would bring me success. What I mean by that is I am always trying to find the most efficient way possible... here ... Joey Sampaga on: Why the QR code is failing MOST READ ARTICLES 1. Why the QR code is failing 2. 6 signs your job is in danger 3. Why you shouldn't hire a social media manager 4. Why Facebook fans are useless 5. How to know if your DSP is really working SUMMIT COVERAGE More photos Craig Miller, Account Executive, NBCUniversal Audience Platform, NBCUniversal Digital Media Jason Kang, Sales Director, Adap.tv See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info   Advertisement     LATEST JOBS More jobs Media Planner Negotiator, National TV Investment Local Broadcast Buyer SEM/ Email Marketing Manager Regional Sales Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jon Elvekrog Founder, CEO, 140 Proof See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.