| A hands-on primer for growing business through design innovation. |
 Designing for Growth A Design Thinking Tool Kit for Managers
Jeanne Liedtka and Tim Ogilvie
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"Jeanne Liedtka and Tim Ogilvie wonderfully illuminate the kind of thinking that twenty-first-century organizations need to solve problems, innovate, and grow. And they give managers a wealth of hands-on tips and tools they can put to work right away. Penetrating insight, practical applications -- a terrific combination." - David Wickenden, executive vice president and senior partner, Fleishman-Hillard (Read more reviews)
Jeanne Liedtka and Tim Ogilvie educate readers in "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Columbia Business School Publishing
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$29.95 $20.97 (with discount code DESLI) / £20.50 cloth 248 pages
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